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Agency

Veteran Journalist and Co-Host of Add To Cart, SuChin Pak, to Host IAB 2021 Podcast Upfront “Listen Up!”

Pak Will be Joined by Bad With Money’s Gaby Dunn, Juicy Scoop Podcast Host Heather McDonald, and Throughline Hosts Rund Abdelfatah and Ramtin Arablouei  

April 21, 2021
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General

Social listening for brands and agencies: What, why and how?

Few marketing tactics stand the test of time, but word-of-mouth marketing is an outlier. Today, with both companies and consumers taking up more space online

April 21, 2021

Health insurance advertisers in the U.S. now required to pass Google Ads certification

Health insurance providers hoping to advertise on Google Ads will have until June 2, 2021 to complete the certification and provide proof that they are

April 20, 2021
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General

Target CPA and Target ROAS will be bundled with other Google Smart Bidding strategies

The Target CPA (tCPA) and Target ROAS (tROAS) Smart Bidding strategies will be bundled with the Maximize Conversions and Maximize Conversion Value bid strategies, respectively,

April 20, 2021

SEOs rejoice: Core web vitals release moves to June; plus WordPress might block FLoC; Tuesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

April 20, 2021
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General

Google product reviews algorithm update was big but not like a core update, say data providers

On April 8, 2021 Google released a targeted search algorithm update named the product reviews update. That update, according to Google, should be finished rolling

April 20, 2021

WordPress proposes blocking FLoC by default

A proposal that would block Google’s replacement for third-party cookies, Federated Learning of Cohorts (FLoC), by default across WordPress sites was put forth on Sunday.

April 19, 2021
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General

Google Search Console adds Page Experience report and filters for Search Performance report

Google has postponed the rollout of the page experience update, one of the reasons for doing so is to give site owners more tools to

April 19, 2021

Google postpones page experience update rollout

Google announced that it is postponing the rollout of the page experience update, specifically the ranking change, from May 2021 to be a gradual rollout

April 19, 2021
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General

We’re all in this together: The partnership between marketing and automation; Monday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

April 19, 2021
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Customize your email marketing with the power of personalization

Now more than ever, your customers are craving a personal connection. Your email messaging connects you to your customer, and when you deliver individualized messages,

April 19, 2021
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One-star ratings on Google are deemed not defamatory and why that’s a problem

Eric Goldman, Associate Dean for Research and Professor of Law at Santa Clara University School of Law recently wrote about a case in Michigan where

April 16, 2021

How to incorporate search demand in your campaign optimizations

Consumer habits have changed, and whether these changes are here to stay has yet to be seen. With consumers’ lives upended by COVID-19, many advertisers

April 16, 2021

The Google product reviews update was a big one; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

April 16, 2021
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General

Complete Guide to Core Web Vitals

At the end of May in 2020 Google announced they would be releasing a set of metrics called the Core Web Vitals. These are focused

April 15, 2021

Google Ads to roll out dynamic exclusion lists in coming weeks

Brand safety has been top of mind for many companies over the past year, and Google’s new dynamic exclusion lists help advertisers avoid showing ads

April 15, 2021
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General

Automation isn’t about what machines can do for you, it’s about what you can do together

Automation elicits a range of emotions, which is true outside of marketing as well. Within the context of marketing, we should be used to it.

April 15, 2021

Automatic, supersonic, hypnotic, funky fresh; Auto-applied recommendations; Thursday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

April 15, 2021
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