In an era of smartphones and on-demand everything, local businesses have to adapt to the way customers seek out information. Customers expect more convenience, and
A new integration between Dynamics 365, Microsoft’s customer data platform, and Microsoft Advertising is now available, the company announced Tuesday at its Microsoft Business Applications
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read
Microsoft Advertising will expand phrase match to include broad match modifier traffic, the company announced Tuesday. The change, which will start in mid-May, is to
Outlook for Digital Video Ad Spend Expected to Outpace Linear TV in 2021 New York, May 4, 2021 – Digital video advertising growth continues, and is expected to represent
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Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read
Since 2011, CallRail has helped agencies optimize their marketing spend and prove ROI to their clients. In order to continue to evolve and serve the
Bing has added aggregated ratings, expert reviews, product specifications and the ability to compare historic prices across sellers to its shopping search engine, the company
It’s common to hear “content is king” in the SEO industry. Although I agree with that statement, it should not be applied cart blanche for
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read
When advertisers upload a customer list, Google will now show them the estimated match rate (the percentage of the list that is usable with Customer
Earnings reports released on Wednesday show that Facebook nearly doubled its Q1 earnings compared to last year. Revenue from advertising was up 146% compared to
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read
Google detected 40 billion pages of spam every day in 2020, which is up from the previous year by 60%. These 40 billion pages included
Google has released a new version of the Google Ads API. This is version 7.0, which is an upgrade from version 6.1.0 which was released
You’ve audited websites a lot of times and probably used different tools to identify the issues that harm SEO and UX. While this process is
With all of the changes Google has been making over the past year, including its cookieless world, and as we begin to enter the new
