Google has released a new version of the Google Ads API. This is version 7.0, which is an upgrade from version 6.1.0 which was released on April 10, 2021.
What is the Google Ads API. The Google Ads API lets you programmatically interface with your Google Ads accounts so that you can automatically bring in reporting to your own stack, and/or build in procedures to automate your ad creation, change your bids or bidding strategies and more.
The API enables developers to interact directly with the Google Ads platform. Some features include…
- Automated account management
- Custom reporting
- Ad management based on inventory
- Manage Smart Bidding strategies
What is new in version 7.0. There is a full list of changes in the release notes if you want to do a deep dive, but here are some highlights:
- New assets for test accounts including callout assets, structured snippet assets, and sitelinks assets
- Promotion assets are available both in production and test accounts
- The API now supports reporting for Apple’s AKAdNetwork.
- Keyword Planning tool supports refining keywords using annotation data, selecting custom date ranges for search volume, requesting aggregated metrics for generating keyword ideas and for keywords in a keyword plan
- Manage bidding strategy and campaign simulations
Why we care. If you, your customers or toolset providers are using the Google Ads API, you can now explore more features within the API to get more done and in a more efficient way. Check out the full release notes to see what additional features you can utilize or nudge your tool provider to use to make your daily work-life as a search marketer easier.
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Source: IAB