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Agency

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General

Google expands GMB profile editing capabilities in Search and Maps

Ahead of its International Small Business Week, Google has expanded editing capabilities for Google My Business (GMB) profiles in Search and Maps, the company announced

June 17, 2021

New research shows Google serves almost half of all ad traffic on fake news sites

Google serves 48% of all ad traffic on “fake” news sites according to a new study from researchers Lia Bozarth and Ceren Budak at the

June 17, 2021

The 2021 SEO Periodic Table is here to help you achieve more visibility; Thursday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

June 17, 2021

Facebook testing virtual reality ads in Oculus VR

In May, Facebook announced that it would begin testing advertisements in virtual reality. Those tests are now about to go live. “The company revealed it’s

June 17, 2021
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General

User experience is the difference between mediocre and next-level search marketing

SMX Advanced generally features all the latest in SEO and PPC marketing techniques, strategies, and news. However, this year we decided to add a brand

June 16, 2021
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General

Google tests article carousel for some author knowledge panels

Google has started to test showing an article carousel beneath the knowledge panels for some authors and journalist searches, Google announced today. This is a

June 16, 2021
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General

Google page experience update rolls out just as core update finishes; Wednesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

June 16, 2021

Google My Business performance report adding driving direction requests and website visits

Google is slowly rolling out new metrics in your Google My Business performance reports, the new insights report. These new metrics include driving direction requests

June 16, 2021
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General

Microsoft Advertising launches new Tours and Activities ad format in open beta

Microsoft Advertising is introducing Tours and Activities ads, a new ad format that is unique to the platform, the company announced Wednesday. Tours and Activities

June 16, 2021
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General

The 2021 SEO Periodic Table is now live

Search Engine Land’s SEO Periodic Table is a mainstay in the search marketing industry. The first Periodic Table of SEO debuted in 2011, and this

June 16, 2021

Google page experience update now slowly rolling out

Google is now rolling out the page experience update, Google said the rollout is happening very slowly and will take place through the end of

June 15, 2021
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General

As SEO changes, so do the tools that serve practitioners

Search engine optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of

June 15, 2021
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General

Google Search Console Insights is now available to all

Google has launched the Google Search Console Insights reports to all those with Search Console verified profiles. You can access the Search Console Insights reports

June 15, 2021

Diners are returning to restaurants in record numbers, according to Yelp

In May, more than 3.7 million diners were seated via Yelp, a record for the company and a 48% increase compared to May 2019, the

June 15, 2021

Changes to Videos ads, plus Google and the UK; Monday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

June 14, 2021
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General

SMX Advanced begins tomorrow! Don’t miss out

If you’re looking for advanced, actionable tactics to drive more traffic, leads, and conversions, you can’t afford to miss SMX Advanced — happening online tomorrow

June 14, 2021
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General

How to show the business value of your SEO proposal

Clients often ask for a forecast to estimate their ROI with this type of marketing investment. Agencies are caught between building a realistic business case

June 14, 2021

Google agrees to not favor its own products or access user personal data in commitments with UK regulator on FLoC

Google has agreed to work with the Competition and Markets Authority (CMA), a UK regulator, on their Privacy Sandbox. The CMA launched an investigation into

June 11, 2021
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