5 tips for starting international PPC

Expanding marketing efforts beyond your home country can be an exciting step. However, branching into new regions with PPC entails much more than simply copying your campaigns and changing the geographic targeting.  Don’t rush into setting up international campaigns until you’ve thought out budgeting, channel allocation, account structure, localization, and unique regional concerns. In this…

Advanced tactics for SEO title tag optimization

For many search marketers, title tags are one of the first-learned elements of the SEO’s toolkit. Unfortunately, that leads many to toss off title tag optimization as a beginner’s tactic. During his presentation on Advanced Title Tag Optimization at SMX Next last month, Moz SEO consultant Cyrus Shepard explained why title tags are a critical…