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Agency

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Uncategorized

Instagram announces payments in chat

Mark Zuckerberg announced today that you can now buy products from small businesses and track those orders in Instagram chat.  How does it work. You

July 18, 2022

Google allows Election Ads on YouTube and updates its Political Content Policy

Next month the Google Ads Political Content Policy will be updated and advertisers will be required to further clarify the “Paid for by” disclosure directly

July 18, 2022
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Uncategorized

Putting lipstick on a pig: Fix the website or fail at SEO

You’ve landed a new client and you’re digging into the website. One look tells you this is not going to be easy. Sure, you could

July 18, 2022
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Uncategorized

How to use 12 micro intents for SEO and content journey mapping

Classifying queries based on the classic search intents is no longer as effective as it used to be. Today, SEOs who want to understand search

July 18, 2022

Google Ads, Analytics issue affecting reporting stats

On Twitter, Yael Consulting founder Lior Krolewicz noticed a strange issue where Google isn’t reporting the correct ad spend. We checked the Google Ads status

July 15, 2022
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Uncategorized

Compare 15 leading SEO software vendors

Of all the tactics for driving traffic on the web, search engine optimization (SEO) is among the most powerful. According to a BrightEdge study, 53%

July 15, 2022
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Uncategorized

Google confirmed indexing issue affecting a large number of sites

Google has confirmed that it is having indexing issues indexing new content and displaying that content in Google Search and on Google News. The issue

July 15, 2022

Instagram Subscriptions test adds 3 new features

Instagram is continuing to test its Subscription option and has just added three new features for users in the beta group. Earlier this year. Meta

July 15, 2022

How content consolidation can improve your SEO performance

Google’s quality threshold – and how it relates to indexing – has become a more well-known and widely talked about topic over the past year.

July 15, 2022
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Webinar: Google Performance Max strategies

Starting July 1st, Google is set to begin migrating Google Shopping campaigns to Google Performance Max campaigns. To prepare, join us to learn how Performance

July 14, 2022

Google launches Ad Creative Studio to customize video and display ads

Google has announced a new way to create ads. The Ads Creative Studio was officially launched after a beta last year and is now available

July 14, 2022
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Uncategorized

The state of attribution modeling in paid search

There are numerous ways to measure paid search and its contributions across channels. Your PPC strategies can guide specific user behaviors, and in turn, change

July 14, 2022
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Uncategorized

How to do a schema markup audit

A full schema audit aims to ensure that your website has the most comprehensive schema types and corresponding attributes in place for your niche. Schema

July 14, 2022

Netflix, Microsoft partner for ad supported subscription plan

Microsoft announced today that they had been selected as the new partner to help bring an ad-supported subscription plan to Netflix. Beating Google and NBC.

July 13, 2022
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Uncategorized

What is Google Data Studio and how you can use it

Analytics has always been a challenge for marketers.  Data can be confusing, overwhelming and, difficult for the ordinary human to understand and decipher.  In many

July 13, 2022
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Uncategorized

Webinar: Four elements of a powerful, data-driven martech stack

Consumer data is everywhere. The untold volumes of data from multiple personal devices bring endless opportunities for you to connect with the right person precisely

July 13, 2022
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Uncategorized

Google My Business mobile app has stopped functioning forever

The Google My Business mobile app for iOS and Android no longer allows you to manage your business profile, communicate with customers or see insights.

July 13, 2022

Google Analytics 4 adds conversion, bounce rate, and UTM parameters

Google Analytics 4 is introducing three new metrics to the platform this week. The metrics will be available to view across explorations, segments, audience, reports,

July 12, 2022
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