Skip to content
  • Texas | Arizona | Virginia | Idaho | Illinois
  • (888) 705-0930
  • info@therawragency.com
Facebook-f Twitter Instagram Linkedin-in
rawr logo short
  • Home
  • About
  • Solutions
  • Industries
  • Services
  • Blog
  • Contact
colorized icons 04
B2B Marketing
colorized icons 05
B2C Marketing
colorized icons
Online Visibility Management
colorized icons 07
Healthcare
colorized icons 08
Manufacturing
colorized icons 01
Brand Strategy
  • Graphic Design
  • Corporate Brand Identity
  • Sales Enablement
  • Editorial Calendar Management
colorized icons 02
Website Design
  • WordPress Website Development
  • Conversion Rate Optimization
  • eCommerce Development
  • Content Strategy & Copywriting
colorized icons 03
Digital Marketing
  • Digital Marketing Strategy
  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) Management
  • Content Marketing & Digital PR
  • Account Based Marketing (B2B)
  • Marketing Automation
Let's Talk

Google Analytics 4 adds conversion, bounce rate, and UTM parameters

  • July 12, 2022
  • Uncategorized
  • Agency
Facebook
Twitter
LinkedIn
Email

Google Analytics 4 is introducing three new metrics to the platform this week. The metrics will be available to view across explorations, segments, audience, reports, and the Google Analytics data API. The new metrics added are:

  • Bounce rate
  • UTM term and UTM ad content
  • Conversion rate

1. Bounce rate

Bounce rate is the percentage of sessions that were not completed due to a user exiting the landing page. These sessions are the opposite of the engagement rate. The Bounce rate metric is available in the Explorations and Reporting Customization.

In GA4, the Bounce rate is calculated differently than in Universal Analytics. You can learn how the new metric is calculated in the help doc.

2. UTM term and UTM ad content

These metrics are available in the Explorations, Reporting, and Audience Builder. Google has added both a user scope and a session scope dimension. For the UTM content parameter, you’ll be able to see the value assigned to first user manual ad content as well as session manual ad content. For the UTM term parameter, you’ll be able to view the first user manual term and session manual term.

3. Conversion rate

GA4 is now reporting on the conversion rate for any event. This includes both the user conversion as well as the session conversion rate.

You can review the release announcement from Google here.

Why we care. More data from Google is typically a good thing, especially when it comes after the release of a new product or feature. Additional insights into performance metrics should help advertisers diagnose and troubleshoot campaign performance issues.

The post Google Analytics 4 adds conversion, bounce rate, and UTM parameters appeared first on Search Engine Land.

Source: Search Engine Land

Facebook
Twitter
LinkedIn

Recent Blog Posts

The Future of Healthcare: Unveiling the Potential of Personalized Care

September 18, 2023

Roaring Customer Experiences in Manufacturing: The Rawr Agency to the Rescue!

September 6, 2023

Empowering Healthcare: Patient Engagement Tools at Play

August 29, 2023

Driving Towards a Sustainable Future: Embracing Decentralized Manufacturing

August 23, 2023

Embracing Patient-Centered Care in 2023: A Game-Changer for Healthcare Executives

August 15, 2023
View More
rawr logo short
Facebook-f Twitter Instagram Linkedin-in
Get In Touch
  • Texas | Arizona | Virginia | Idaho | Illinois
  • (888) 705-0930
  • info@therawragency.com
Send An Email

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Copyright 2023 | The RAWR Agency, LLC. |

Sitemap | Privacy Policy