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What is helpful content, according to Google

August 19, 2022

Google’s new helpful content update is meant to reward content that is written for humans.  So how exactly does Googe define “helpful content”? In short,

TikTok announces three new shopping ad features

August 19, 2022

Just one month after TikTok supposedly abandoned plans to bring shopping ads into the US, the social media video platform announced that it’s launching a

A 3-phased approach to proactive online reputation management

August 19, 2022

I’ve helped several brands with their online reputation management (ORM) during my digital marketing career.  Unfortunately, most of this work involved trying to help the

How to maximize insights from Performance Max

August 19, 2022

You’ve set up your Google Ads Performance Max campaigns for success. Now you need insights into performance, keyword themes, where your dollars are being spent

Google to release August 2022 product reviews update in coming weeks

August 18, 2022

Google will be releasing another product reviews update, the August 2022 product reviews update, in the coming weeks, the search company also announced along with

Google’s new helpful content update targets sites creating content for search engines first

August 18, 2022

Google has announced a new large search algorithm update the search company named the helpful content update that targets websites that has a relatively high

Google adds additional CTV buying options in Display & Video 360

August 18, 2022

Google is adding three new options for brands advertising on CTV.  Audience guarantees based on Nielsen Digital Ad Ratings (DAR). The Nielsen DAR is used

Google releases Ads API version 11

August 18, 2022

Google has just released the newest version of the Ads API, version v11_1.  What’s changed. Here are the major changes according to Google’s release notes.

IAB Unveils Agenda for IAB Audience Connect: Find. Engage. Measure. Optimize., Taking Place In-Person Sept. 13-14 in NYC

August 18, 2022

Attendees will Learn How to Leverage the Latest Data and Technology Approaches to Understand Audiences, Scale their Business, and Drive Business Performance in a New

How to approach SEO in a period of global disruption

August 18, 2022

Marred by a pandemic, a war, political division, and seesawing economies, the past two-plus years have disrupted life as we know it.  If all these

Driving SEM success: Lessons learned from $1 billion+ in ad spend

August 17, 2022

Luanne Marek has been working in the digital customer acquisition space for 12 years. Throughout her six years leading the media buying team at Centerfield,

Google Search Console reported pages as being indexed when they were not indexed

August 17, 2022

Google said there was a bug with its coverage report in Search Console where Google reported pages as being indexed, when in fact, they were

The WORST SEO advice I heard this year (and what you should do instead)

August 17, 2022

The most common complaint I receive from audit clients and bloggers is the inability to “know which SEO advice to follow.”  Unlike search engines which

5 international SEO tips that don’t include hreflang

August 17, 2022

International optimization is arguably the most advanced form of SEO, given its complexities, nuances and variation of application.  The fundamental practices of SEO are meant

6 fundamental truths about SEO

August 16, 2022

Brands and SEO professionals must take responsibility for the performance of the websites that they run and manage. Applying these six SEO truths will help

IAB Issues Response To FTC Proposed Rulemaking That Would Impact The Digital Economy

August 16, 2022

WASHINGTON, DC – The Interactive Advertising Bureau’s Executive Vice President for Public Policy, Lartease Tiffith, issued the following statement in response to the Federal Trade

Google Merchant Center will no longer remove listings missing return or refund policy and insufficient contact information

August 16, 2022

Google has updated its Merchant Center policy to no longer automatically remove shopping listings that are missing the return and refund policy and also that

How to plan and budget for enterprise SEO

August 16, 2022

In an ideal enterprise world, your CMO would plan a budget for SEO, leaving you to enjoy building your strategy without endlessly trying to prove

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What is helpful content, according to Google

August 19, 2022
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