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Google launches diagnostic insights for Performance Max campaigns

July 6, 2022

To help advertisers ensure their Performance Max campaigns are set up correctly, Google has launched diagnostic insights. The insights are aimed to help ensure there

Google Search Console Insights Now Supports Google Analytics 4

July 6, 2022

Google has added support for sites using Google Analytics 4 to show data in Google Search Console Insights. Previously, if you only set up GA4

10 things to consider when hiring a ghostwriter

July 6, 2022

In marketing, content creation is mandatory. But what if you’re a lean team and can’t afford to spend time developing tons of content? B2B content

Microsoft launches Merchant Promotions Coupons

July 6, 2022

Microsoft will launch Merchant Promotions on July 10. The new feature will allow advertisers to promote products directly from the Microsoft Shopping Campaigns inventory with

Microsoft launches auto-updates for shopping campaigns

July 6, 2022

Microsoft will enable automatic updates for shopping campaigns beginning July 10. How it works. Microsoft Merchant Center will crawl advertisers’ websites, gathering price and availability data

Why you should invest in branded keywords even if your company ranks #1 on Google

July 5, 2022

Search marketing is generally seen as a core tactic within digital marketing programs. Capturing the intent of users actively searching your products or solutions is

Top 5 secrets your search bar is hiding

July 5, 2022

Your search bar is your secret weapon. How can you help improve the site search experience when someone has landed on your site? What can

How to use Google Ads Competitive Metrics

July 1, 2022

If you’ve been running Google Ads for any amount of time, you’re probably aware that there’s generally a competitive aspect to any campaign that makes

Twitter’s algorithm ranking factors: A definitive guide

July 1, 2022

Twitter patents and other publications reveal likely aspects of how tweets become promoted in the timeline feeds of users. Some of Twitter’s timeline ranking factors

What’s the biggest hidden secret in Google Ads?

July 1, 2022

Marketers are increasingly turning to automation to unlock new growth opportunities. Automated ads are quick, easy and simple to use. However, in a world of

Google rich results guidelines now prohibits weapons, recreational drugs, tobacco & vaping products and gambling-related products

June 30, 2022

Google has updated its rich results content guidelines to align better with the overall Google merchant guidelines thus disallowing rich results for products that are

How to migrate to Google Analytics 4: A step-by-step guide

June 30, 2022

You’ve likely heard by now that Google is updating Google Analytics from Universal Analytics (also known as GA3 or UA) to a new, upgraded version,

Google documents how to inject canonical tags using JavaScript

June 30, 2022

Google has updated its JavaScript SEO help document to add technical details on how to inject canonical link tags using JavaScript. Google added a new

11 Google Sheets formulas SEOs should know

June 30, 2022

Sometimes the best SEO tools are free. Look no further than Google Sheets. While it’s not great at plotting ranking data (inverting the y-axis is

Forecasting web traffic using Google Analytics and Facebook Prophet

June 30, 2022

Ready to learn a quick-and-easy way to get traffic predictions for any amount of time in the future? Seriously. This article will show you how

3 ways to dominate with Google Auction Insights and search intelligence

June 30, 2022

While marketers have overcome many challenges in recent years, sadly, the second half of 2022 is poised to be very different from the first. Unprecedented

FCC wants Apple and Google to remove TikTok

June 29, 2022

US Federal Communications Commissioner Brendan Carr is requesting that Apple and Google ban TikTok from their app stores. The request is due to the social

Google Maps adds new store location feature, Locator Plus, Reserve with Google integration, new analytics and more

June 29, 2022

The Google Maps Platform has added a bunch of new features for businesses to add deeper integration with its Google Maps Platform APIs to help

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Google launches diagnostic insights for Performance Max campaigns

July 6, 2022
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