If you’ve followed along with the news recently, Google has confirmed that Target CPA (tCPA) is not planned to sunset in 2022. You may be
Google will replace Federated Learning of Cohorts (FLoC) with a new interest-based targeting proposal called Topics, the company announced Tuesday. The Topics API will select
You’ve worked hard to turn the engagement from your recent marketing campaign into leads. Once your suspects have become prospects who’ve finally reached the scoring
The post 20220125 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land
Have you ever found yourself in the room with an executive — whether your client or your boss or even your client’s boss — recommending
According to Forrester, 80% of marketing automation users see a 77% increase in conversions [1]. As a B2B marketer, you work with vast amounts of
The post 20220124 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land
Every week, we feature fresh job listings for search marketers, so make sure to bookmark this page and check back every Monday. If you’re looking
Neeva, the ad-free, private search engine co-founded by former SVP of Google Ads Sridhar Ramaswamy, has launched a free basic subscription as an alternative to
A technical issue impacted serving of ads on YouTube inventory between January 18 and January 21, 2022 for some Discovery and Performance Max campaigns, a
Artificial intelligence, machine learning and neural networks are major buzzwords in the SEO community today. Marketers have highlighted these technologies’ ability to automate time-consuming tasks
Google has a new robots tag for when you use embedded content on your pages named indexifembedded. Google said with this new tag “you can
Google has added a note to the product structured data help documentation to explain how to specify car markup and still have Product review snippet
The post 20220121 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land
The world of Paid Search is constantly evolving at lightning speed (new “things to do” travel ads, shipping annotations added for holiday campaigns, expanded text
Semrush, the SEO toolset provider, has acquired SEO training website Backlinko, the company announced Wednesday, for an unannounced sum. Why we care. Semrush’s acquisition will
WASHINGTON, D.C. – Today, the Interactive Advertising Bureau (IAB) slammed a sweeping bill, the “Banning Surveillance Advertising Act,” that would effectively eliminate internet advertising in the
The post 20220120 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land
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