Google’s new helpful content update is meant to reward content that is written for humans. So how exactly does Googe define “helpful content”? In short,
Just one month after TikTok supposedly abandoned plans to bring shopping ads into the US, the social media video platform announced that it’s launching a
I’ve helped several brands with their online reputation management (ORM) during my digital marketing career. Unfortunately, most of this work involved trying to help the
You’ve set up your Google Ads Performance Max campaigns for success. Now you need insights into performance, keyword themes, where your dollars are being spent
Google will be releasing another product reviews update, the August 2022 product reviews update, in the coming weeks, the search company also announced along with
Google has announced a new large search algorithm update the search company named the helpful content update that targets websites that has a relatively high
Google is adding three new options for brands advertising on CTV. Audience guarantees based on Nielsen Digital Ad Ratings (DAR). The Nielsen DAR is used
Google has just released the newest version of the Ads API, version v11_1. What’s changed. Here are the major changes according to Google’s release notes.
Attendees will Learn How to Leverage the Latest Data and Technology Approaches to Understand Audiences, Scale their Business, and Drive Business Performance in a New
Marred by a pandemic, a war, political division, and seesawing economies, the past two-plus years have disrupted life as we know it. If all these
Luanne Marek has been working in the digital customer acquisition space for 12 years. Throughout her six years leading the media buying team at Centerfield,
Google said there was a bug with its coverage report in Search Console where Google reported pages as being indexed, when in fact, they were
The most common complaint I receive from audit clients and bloggers is the inability to “know which SEO advice to follow.” Unlike search engines which
International optimization is arguably the most advanced form of SEO, given its complexities, nuances and variation of application. The fundamental practices of SEO are meant
Brands and SEO professionals must take responsibility for the performance of the websites that they run and manage. Applying these six SEO truths will help
WASHINGTON, DC – The Interactive Advertising Bureau’s Executive Vice President for Public Policy, Lartease Tiffith, issued the following statement in response to the Federal Trade
Google has updated its Merchant Center policy to no longer automatically remove shopping listings that are missing the return and refund policy and also that
In an ideal enterprise world, your CMO would plan a budget for SEO, leaving you to enjoy building your strategy without endlessly trying to prove
Copyright 2023 | The RAWR Agency, LLC. |
