To help advertisers ensure their Performance Max campaigns are set up correctly, Google has launched diagnostic insights. The insights are aimed to help ensure there
Google has added support for sites using Google Analytics 4 to show data in Google Search Console Insights. Previously, if you only set up GA4
In marketing, content creation is mandatory. But what if you’re a lean team and can’t afford to spend time developing tons of content? B2B content
Microsoft will launch Merchant Promotions on July 10. The new feature will allow advertisers to promote products directly from the Microsoft Shopping Campaigns inventory with
Microsoft will enable automatic updates for shopping campaigns beginning July 10. How it works. Microsoft Merchant Center will crawl advertisers’ websites, gathering price and availability data
Search marketing is generally seen as a core tactic within digital marketing programs. Capturing the intent of users actively searching your products or solutions is
Your search bar is your secret weapon. How can you help improve the site search experience when someone has landed on your site? What can
If you’ve been running Google Ads for any amount of time, you’re probably aware that there’s generally a competitive aspect to any campaign that makes
Twitter patents and other publications reveal likely aspects of how tweets become promoted in the timeline feeds of users. Some of Twitter’s timeline ranking factors
Marketers are increasingly turning to automation to unlock new growth opportunities. Automated ads are quick, easy and simple to use. However, in a world of
Google has updated its rich results content guidelines to align better with the overall Google merchant guidelines thus disallowing rich results for products that are
You’ve likely heard by now that Google is updating Google Analytics from Universal Analytics (also known as GA3 or UA) to a new, upgraded version,
Google has updated its JavaScript SEO help document to add technical details on how to inject canonical link tags using JavaScript. Google added a new
Sometimes the best SEO tools are free. Look no further than Google Sheets. While it’s not great at plotting ranking data (inverting the y-axis is
Ready to learn a quick-and-easy way to get traffic predictions for any amount of time in the future? Seriously. This article will show you how
While marketers have overcome many challenges in recent years, sadly, the second half of 2022 is poised to be very different from the first. Unprecedented
US Federal Communications Commissioner Brendan Carr is requesting that Apple and Google ban TikTok from their app stores. The request is due to the social
The Google Maps Platform has added a bunch of new features for businesses to add deeper integration with its Google Maps Platform APIs to help
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