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PPC Survey: Adoption of Google Ads automation high, marketers unhappy with recommendations

May 5, 2022

PPCsurvey.com has just released a new State of PPC Global Report for 2022. It includes input from more than 500 PPC specialists from around the

How to analyze your SEO competitors and find opportunities

May 5, 2022

Understanding your competitors can give you tactical insights to help you discover opportunities. Before competing, athletes spend many hours understanding weaknesses to exploit and finding

DMCA request removes Moz from Google Search index

May 4, 2022

If you search for [Moz] in Google Search, you won’t be seeing the moz.com home page, that page was removed from the Google index due

How hub-and-spoke content marketing can help improve SEO

May 4, 2022

“When we think about creating topical – evergreen, informational content – it’s sometimes hard to fit all that information on one landing page,” said Zack

Conductor CEO opens up about mental health 

May 4, 2022

May is Mental Health Awareness Month. This inspired Seth Besmertnik, the CEO of enterprise SEO platform Conductor, to reveal his struggle with mental health.  His

Axios news SEO playbook: Speed, authority and brevity

May 4, 2022

If you’ve ever read Axios, you’ll remember it. At least that’s what Ryan Kellett, VP of Audience at Axios hopes.  A news article on Axios

Google to use Customer Match lists for Smart Bidding, Optimized Targeting

May 4, 2022

Customer Match lists will be leveraged more within Google Ads, according to an email sent to advertisers this week. These lists will soon be eligible

Google blocked 3.4 billion ads, suspended 5.6 million accounts in 2021

May 4, 2022

Google blocked or removed 3.4 billion ads in 2021, according to its annual Ads Safety Report, which was released today. Google also tripled the number

BlueConic named a leader in IDC MarketScape CDP Vendor Assessment

May 4, 2022

A combination of forces is putting intense pressure on companies to transform their business models. Deprecating third-party cookies, dynamic privacy environments, and rapidly changing consumer

Twitter Circle: Limit who can view your tweets

May 3, 2022

Now testing: Twitter Circle. This new Twitter feature, which is now available for “some” Twitter users, lets you limit who can see your tweets. It

Google Ads reporting issues with APIs and Ads Scripts

May 3, 2022

Google Ads Scripts, AdWords API and the Google Ads API all were impacted by a but that may have caused reporting issues between April 25th

Microsoft Advertising is rolling out Auto-generated remarketing lists and more

May 3, 2022

Spring has been quite the busy season for Microsoft Advertising. First we heard about the news on RSA extensions adding an extra 60 days, then

Google Responsive Search Ads: What you need to know

May 3, 2022

June 30 is almost here. That’s when Google will sunset expanded text ads (ETAs). Google has given us a lot of time, advice and resources

20220503 SEL Brief

May 3, 2022

The post 20220503 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land

Master the art of A/B testing

May 2, 2022

Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning

Microsoft Advertising has new certification badges, levels and a new learning center

May 2, 2022

Microsoft Advertising has released new advertiser certification, new exams, new badges and a new learning center for advertisers today. Microsoft said they have “reimagined and

Google offers $100,000 worth of free training to U.S. companies

May 2, 2022

U.S. businesses can now get up to 500 Google Career Certificate scholarships for free via Coursera, as part of Grow with Google. Google says this is

Digital Video Ad Spend Increased 49% in 2021 and Expected to Reach Nearly $50 Billion in 2022, According to IAB’s 2021 Video Ad Spend and 2022 Outlook Report

May 2, 2022

Connected TV Makes Up Largest Ad Spend Amongst Digital Video Advertising NEW YORK — May 2, 2022 —Digital video advertising spend surged 49% in 2021

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IAB Joins Amicus Brief To Supreme Court Opposing Texas Law Restricting Content Moderation

May 20, 2022
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