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Agency

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General

Google math solver guidelines require accuracy

Google has added several new technical and content quality guidelines to the math solver structured data help documentation over the weekend. The new guidelines list

August 2, 2021
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General

Onsite search enhancements for better customer engagement

A better customer experience directly affects the success of your business: increasing sales, improving revenue, and ensuring high-value, repeat business. But did you know, the

August 2, 2021

20210802 SEL Brief

The post 20210802 SEL Brief appeared first on Search Engine Land. Source: IAB

August 2, 2021
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General

Google’s local ads tips for the back-to-school shopping season

Now that COVID vaccines are available to everyone 12 years of age and older, children may be more likely to return to school this fall,

July 30, 2021
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General

The rise of Google Shopping in search marketing

The global pandemic has accelerated the trend to shopping online by approximately five years. People all over the world either increased the frequency of online

July 30, 2021

20210730 SEL Brief

The post 20210730 SEL Brief appeared first on Search Engine Land. Source: IAB

July 30, 2021
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General

Did Google admit it uses click data for search? Not really.; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

July 30, 2021
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General

Display & Video 360 gets new frequency and reach metrics

Google is adding a dedicated data visualization in Display & Video 360 (DV360) to show reach gains for each campaign that spans across channels and

July 29, 2021
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General

Twitter pilots a new product carousel that can appear in profiles; Thursday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

July 29, 2021

IAB Tech Lab Launches Open Source Initiative To Increase Cross-Industry Transparency And Collaboration And Trust

The post IAB Tech Lab Launches Open Source Initiative To Increase Cross-Industry Transparency And Collaboration And Trust appeared first on IAB. Source: IAB

July 29, 2021
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General

Google now limits one ClaimReview element per page

Google has updated its technical guidelines for Fact Check structured data saying that a page must only have one ClaimReview element and that multiple fact

July 29, 2021

Google’s universal search results bid for placement and may be influenced by clicks

In the latest Search Off the Record podcast, Gary Illyes from Google spoke about how Google Universal Search works and more importantly, how Google decides

July 29, 2021

20210729 SEL Brief

The post 20210729 SEL Brief appeared first on Search Engine Land. Source: IAB

July 29, 2021
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General

Killer paid search tactics that every marketer needs to know

Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value

July 28, 2021
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General

Twitter’s Shop Module pilot adds a product carousel to profiles

Twitter has launched Shop Modules, a dedicated section at the top of profiles where brands can showcase their products, as a pilot, the company announced

July 28, 2021
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General

How to prove SEO ROI and overall business impact

Creating a winning SEO proposal for a new lead is hard work. You need to assess their SEO potential, identify the right strategy for them,

July 28, 2021

20210728 SEL Brief

The post 20210728 SEL Brief appeared first on Search Engine Land. Source: IAB

July 28, 2021

Instagram is disabling interest and activity-based targeting of underage users

Beginning in a few weeks, advertisers will only be able to target Instagram, Facebook and Messenger users under the age of 18 (or older in

July 27, 2021
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