Microsoft launches a free Search and Social campaign management platform for SMBs

Microsoft’s Digital Marketing Center. Microsoft’s Digital Marketing Center is moving past pilot stage, the company announced Wednesday. The platform is designed to help small and medium-sized businesses manage digital campaigns across multiple networks from one interface. Digital Marketing Center enables small businesses to manage organic social media and paid search and social campaigns across Microsoft,…

Web Vitals come to Google’s Test My Site tool

Google is continuing its emphasis on speed to get site owners to improve their mobile web experiences for users. After rebuilding its Test My Site tool last year, Google has now added speed recommendations aimed at improving user experiences. This includes showing speed metrics that are aligned with the Web Vitals reporting that rolled in…