IAB Statement on DC Council Vote on Advertising Tax

IAB strongly supports today‚Äôs vote by the DC Council to amend the fiscal year 2021 budget and financial plan in order to eliminate the proposed advertising tax. At this time, every DC business is facing financial challenges as a result of the economic crisis. An advertising tax would cause significant damage to every small and…

Common Shopify SEO pitfalls and how to avoid them

Shopify store owners looking to maximize their organic visibility have a number of pitfalls to navigate, some of which are inherent to the platform itself and others that are common to e-commerce sites. Overcoming these SEO challenges in Shopify can help sellers increase rankings on Google and organic search visibility. No control over your robots.txt…

COVID-19 is the asteroid that struck American small business

Small businesses (SMBs) are now in a Darwinian struggle for survival. The fallout from the COVID-19 pandemic is completely disrupting and reconfiguring the market, with some SMBs adapting and others calling it quits. This will have big implications for marketing and advertising as well. In its Q2 economic report, Yelp paints a picture of increased…