I am sure that you have already heard about Google Smart Shopping Campaigns (SSC). But are you new to using these in your campaigns? Or do you need a few reasons to try it out? In this article, I will be comparing SSC versus standard Shopping campaigns with the main pros and cons of each…
Scratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen to advertisers.” He cited the company’s…
In my next interview with SEOs and SEMs, I spoke with an in-house SEO who works in the space of roof vents. Ed Bernstein is the in-house SEO and IT Director at RoofVents.com. He has been doing IT related jobs almost his whole professional career and has a true passion for SEO. In our conversation…