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Agency

GA4 now shows Performance Max and Smart Shopping data

Everyones favorite new tool Google Analytics 4 is now showing performance data from Performance Max and Smart Shopping campaigns. Where. To view PMax and SS

July 27, 2022

Google Merchant Center no longer disapproves login required and restricted purchase free product listings

Google has updated its Merchant Center policy to no longer automatically disapproved free listings for products that have login required and/or restricted purchase access. Google

July 27, 2022

Google cookies will remain active on Chrome until 2024

Google’s Privacy Sandbox initiative began with the intent to create technology to protect people’s privacy. Part of that initiative was to reduce cross-site and cross-app

July 27, 2022

GA4 brings new and familiar concepts to the future of analytics

Many of the same concepts that you may be used to from Universal Analytics exist in Google Analytics 4. There are, however, several new concepts

July 27, 2022

Your guide to the first 90 days as an enterprise SEO director

If you’ve enjoyed every SEO job you’ve had in the first 90 days, kindly remove yourself from this article for being a liar.  We good?

July 27, 2022
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Revolutionizing customer experiences at every touchpoint

Providing a memorable and consistent customer experience is more crucial and challenging than ever. Businesses must consistently adapt by adopting new technologies, reliably benchmarking performance,

July 27, 2022
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Google Revenue Verification Report confirms buyer, publisher ad spend

Google has created Confirming Gross Revenue, a new solution to give ad buyers and publishers a way to verify that there were no hidden fees

July 27, 2022

Google search ad revenue grows, Microsoft drops, as recession fears mount

Google and Microsoft released their quarterly earnings yesterday. Both companies missed the mark and fell short in some areas, but for the most part hold

July 26, 2022
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Google will automatically switch some advertisers’ attribution models

Yesterday Google sent an email letting advertisers know that their ad accounts would be switched to data-driven attribution.  Google’s message to advertisers. The email tells

July 26, 2022
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Google showing return grace period within some product search results

Google is now displaying the number of days you can return a specific product at a merchant directly in the search results snippet. Google shows

July 26, 2022

PPC survival: Handling inflation and being ready for a recession

If you’re in the U.S. and haven’t been living under a rock, then you’re probably aware that the economy isn’t in the best shape (I

July 26, 2022
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3 ways bots and fake users are killing your search efforts

Today, we are living in the era of the Fake Web, where a large portion of the internet is made up of malicious scrapers, spam

July 26, 2022
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Content creation: A psychological approach

Are you able to develop a relationship with your current clients and make your future prospects like you?  The best way to do this is

July 26, 2022

Web hosting for SEO: Why it’s important

Want to know an easy way to speed up and improve the overall performance of your website? Invest in good hosting. Ignorance is no longer

July 25, 2022
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How to set up Performance Max campaigns the right way

My team has been testing Google Ads Performance Max campaigns since it was released in beta. Here’s what you need to know to set up

July 22, 2022
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Webinar: What you need to know to rise above economic and buyer uncertainty

MarTech recently surveyed nearly 300 marketers from brands across the U.S. to uncover their most significant challenges and strategies for overcoming them. The survey revealed

July 22, 2022
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Research: Latest digital marketing trends to better connect with customers

Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences.   Luckily,

July 22, 2022
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New Instagram videos under 15 minutes will automatically become Reels

As Reels gain in popularity, Instagram is taking it upon itself to move any video you post under 15 minutes (if your account is public)

July 21, 2022
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