Providing a memorable and consistent customer experience is more crucial and challenging than ever.
Businesses must consistently adapt by adopting new technologies, reliably benchmarking performance, and listening to critical customer feedback to deliver unparalleled value and achieve positive growth.
Highly personalized, seamless experiences are at the forefront of customer expectations, which means businesses must evolve to provide connected journeys every step of the way. A comprehensive set of solutions that seamlessly mix local marketing and customer experience technology wasn’t available; until now.
Local marketing and customer experience technology power unparalleled local experiences
Every customer’s experience begins the moment they discover your brand. A customer may conduct an online search to learn more about a business or read customer reviews. The experience doesn’t end once a purchase is made. Customers have the power to be a brand’s best advocate or its most vocal critic – either way those experiences are invaluable. Having the tools accessible to better understand your customers’ pain points allows your business to engage more effectively at every touchpoint and build a loyal following.
Forsta, the global leader in customer experience (CX), employee experience (EX) and market research, is combining capabilities with Rio SEO, the industry-leading local marketing platform for enterprise brands. Together, the combined technologies power a seamless customer experience solution, enabling brands to engage customers throughout the entire buyer’s journey, from discovery to purchase and through to brand reputation and advocacy.
Rio SEO and Forsta are reshaping the local search landscape by bringing to market the industry’s only end-to-end local marketing and customer experience solution for global enterprise brands.
We call this unique combination Local Experience (LX), and it’s a game-changer for enterprise brands looking to optimize their business and deepen customer relationships.
Rio SEO’s Open Local Platform supplements Forsta’s Human Experience platform by enabling customers to seamlessly expand their customer experience programs into the discovery and consideration phases earlier in the purchase funnel and through to the post-purchase brand reputation and advocacy stage. Rio SEO’s local marketing solutions drive discovery and sales at the local level, at scale and complement Forsta’s technology to support customer engagement and loyalty post-sale.
Forsta’s market research and customer experience solutions, recognized as a Leader in the 2021 Gartner® Magic Quadrant for Voice of the Customer, take you from data, to insight, to action by helping you understand your customer, see who they really are, and better respond to their needs.
Enhance your discoverability, attract new customers, and build long-lasting relationships with Forsta and Rio SEO’s LX solutions. Visit rioseo.com/forsta to learn more.
The post Revolutionizing customer experiences at every touchpoint appeared first on Search Engine Land.
Source: Search Engine Land