PPC 2021 in review: Privacy and automation force advertisers to adapt
In 2021, PPC professionals navigated changes in keyword match types and automated bidding, scratched their heads at the prospect of a future without third-party cookies
In 2021, PPC professionals navigated changes in keyword match types and automated bidding, scratched their heads at the prospect of a future without third-party cookies
The post 20211223 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land
Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a
After more than a decade leading Microsoft Advertising, Rik van der Kooi, the platform’s corporate vice president, announced his departure on Wednesday. Rob Wilk, vice
The post 20211222 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land
The Microsoft Bing and Shopify integration that was previously announced in October is now live in the Bing Shopping and Bing Search results, the company
Google has confirmed an issue with Google Ads that is “affecting a significant subset of users,” the company posted on the Google Ads status dashboard.
The post 20211221 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land
The post The Economic Impact of the Market-Making Internet appeared first on IAB. Source: IAB
This year, Google rolled out an unusually high number of updates. As a matter of fact, the company released a local search update as we
Despite almost two years of massive societal and market transformation, the SEO industry has remained largely intact. In fact, it’s expanded far beyond its prior
Google, over the past few months, has been rolling out new icons within the Google Ads console. Those who spend their days inside the ad
Google announced last week that it rolled out an update to the local search and map pack results. It began on November 30 and finished
Lartease Tiffith Joins as Executive Vice President for Public Policy: “Crucial Role at a Pivotal Moment” NEW YORK, December 20, 2021 – Interactive Advertising Bureau
The post 20211220 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land
Content Specialist @ Simple Strat (U.S. remote) Salary: $70-80k/yr Write long-form content that stands out (articles, product marketing information, whitepapers, ebooks/guides, case studies, etc). Work
Microsoft Bing has launched a new travel search experience, the company announced Friday. The new experience consists of travel-oriented search results pages for destinations as
Online commerce has undergone a shift. With the decrease in in-person experiences, companies have realized that their digital commerce channels need to support the entire
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