How to automate your ad copy without sacrificing control
“The more the platforms automate, the more we, as search marketers, lose control.” That has largely been the rhetoric over the years, and while there
“The more the platforms automate, the more we, as search marketers, lose control.” That has largely been the rhetoric over the years, and while there
In November, Google’s Caio Barros posted a notice in the help forums that there was “a problem” in Google Search Console’s user interface where “Full
The post 20220105 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land
The Google Search ecosystem is constantly evolving. It introduces many algorithm updates every year, ranging from changes targeting specific search elements to broad core updates.
Yoast SEO will be available for Shopify on January 18, 2022, the company announced Tuesday. Unlike the WordPress version of the app, which operates under
The post 20220104 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land
Generating new content ideas can become quite difficult as a brand blog or publication matures. While many search marketers already use keyword tools to identify
Meta will remove certain targeting options relating to sensitive topics on January 19, 2022. “Health causes,” “sexual orientation,” “religious practices and groups,” and “political beliefs,
The post 20220103 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land
Google has made a change to the rich result reports for product structured data on December 28, 2021. This rich results report is viewable in
The ability to save product filters has been spotted in Google Merchant Center. We’ve reached out to Google for more details about this feature but
Advertisers aren’t just competing against other brands for their audience’s attention. “Nowadays, the digital environment is so busy, we’re also competing against our best friend’s
Google is testing a new announcement bar or tab at the top of the Google Search Console interface. The bar does not yet seem to
From an SEO perspective, 2021 can be summed up as stressful — not just because of several algorithmic updates throughout the year but also possibly
The ability to exclude undesirable ad placements for Smart Shopping campaigns has been spotted in the Google Ads interface. Placement exclusions can be applied to
Google Business Profile, formerly Google My Business, has a new feature in the products section that lets you mark a product as “special.” After you
In 2021, SEOs faced a flurry of Google updates (including the highly anticipated yet possibly-overhyped Page Experience update), new search results page features like continuous
Google Ads are not serving to all Gmail users, specific to Gmail users on desktop browsers. Google confirmed the issue in the Google Ads status
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