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Agency

Should your SEO team invest in SEO tools?

Understanding your current marketing processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces

January 11, 2022
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Uncategorized

Google’s page experience update coming to desktop next month

Malte Ubl, a Software Engineer at Google, reminded us that coming next month, Google will be releasing the desktop version of the page experience update.

January 11, 2022
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Uncategorized

Why server logs matter for SEO

The majority of website operators are unaware of the importance of web server logs. They do not record, much less analyze their website’s server logs.

January 11, 2022
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Uncategorized

Microsoft Advertising Shopping campaigns reporting enhancements

Microsoft Advertising has added some new enhancements to Shopping campaign reporting, while also expanding some of its other advertising features this month, the company announced.

January 11, 2022

20220111 SEL Brief

The post 20220111 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land

January 11, 2022

SEO software tools: What marketers need to know

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of

January 10, 2022

20220110 SEL Brief

The post 20220110 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land

January 10, 2022

January 10: The latest jobs in search marketing

SEO & Content Specialist @ OnBoard (U.S. remote) Salary: $75-85k/yr Work with the business leaders and stakeholders to develop and optimize new and existing content for search engines,

January 10, 2022

Google Ads to allow ads for sport betting in New York

New York state will begin allowing mobile or online sports bets to be placed beginning Saturday, January 8, 2022. With that Google has updated its

January 7, 2022

Google AdSense related search experiments re-enabled

Google has announced that it has re-enabled the AdSense related search experiments. Google said as of January 6, 2022 AdSense publishers can once again create

January 7, 2022
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Uncategorized

Apple Maps: What a maps web snapshot can do for your online content

Apple recently announced Maps Web Snapshots, a new static map product. Maps Web Snapshots allow users to create a static map image from a URL

January 6, 2022
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Uncategorized

Google Ads error tells advertisers exact match keywords are saving as broad match

Search marketers entering exact match keywords may see an alert towards the bottom of their Google Ads interface stating, “Broad match keywords are on. Keywords

January 6, 2022
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Uncategorized

Search incrementality: How paid and organic work together for better performance

“When people tell me they can pause SEM and be fine with their performance on the holistic level on their site with just the organic

January 6, 2022
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Uncategorized

How customer reviews can improve your SEO efforts

Customer reviews aren’t just trust signals for your customers — they can also provide potential SEO ranking boosts when used effectively. “They [reviews] build trust

January 6, 2022
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Uncategorized

Google launches ‘Shops’ section in mobile search results

Google has launched a “Shops” section in the mobile search results, a company spokesperson has confirmed to Search Engine Land. The Shops section shows three

January 6, 2022

20220106 SEL Brief

The post 20220106 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land

January 6, 2022
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Uncategorized

The ultimate social media guide to building your brand in 2022

Marketers can’t argue the effectiveness of social marketing or the need to cultivate a social presence to connect with their audience. The struggle is keeping

January 5, 2022

Best Buy to sell search ads under its own in-house media company

Best Buy has launched Best Buy Ads, its own in-house media company, the consumer electronics retailer announced Tuesday. Best Buy Ads offers paid search ads and

January 5, 2022
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