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Uncategorized

PPC 2021 in review: Privacy and automation force advertisers to adapt

In 2021, PPC professionals navigated changes in keyword match types and automated bidding, scratched their heads at the prospect of a future without third-party cookies

December 23, 2021

20211223 SEL Brief

The post 20211223 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land

December 23, 2021
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Uncategorized

Messy SEO: Fixing site structure while a Google title change sinks clickthroughs

Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a

December 22, 2021

Microsoft Advertising CVP Rik van der Kooi announces departure

After more than a decade leading Microsoft Advertising, Rik van der Kooi, the platform’s corporate vice president, announced his departure on Wednesday. Rob Wilk, vice

December 22, 2021

20211222 SEL Brief

The post 20211222 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land

December 22, 2021
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Uncategorized

Microsoft Bing’s Shopify integration now live with buy now

The Microsoft Bing and Shopify integration that was previously announced in October is now live in the Bing Shopping and Bing Search results, the company

December 21, 2021

Google Ads issue affected a significant subset of users, now resolved

Google has confirmed an issue with Google Ads that is “affecting a significant subset of users,” the company posted on the Google Ads status dashboard.

December 21, 2021

20211221 SEL Brief

The post 20211221 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land

December 21, 2021

The Economic Impact of the Market-Making Internet

The post The Economic Impact of the Market-Making Internet appeared first on IAB. Source: IAB

December 20, 2021

Non-stop updates: SEOs share the impact on their day-to-day, work-life balance and career outlook

This year, Google rolled out an unusually high number of updates. As a matter of fact, the company released a local search update as we

December 20, 2021
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Uncategorized

5 ways marketers can support entry-level SEO talent

Despite almost two years of massive societal and market transformation, the SEO industry has remained largely intact. In fact, it’s expanded far beyond its prior

December 20, 2021
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Uncategorized

Google Ads rolling out new icons more widely

Google, over the past few months, has been rolling out new icons within the Google Ads console. Those who spend their days inside the ad

December 20, 2021
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Uncategorized

The ‘Vicinity Update’: Winners and losers from the November 2021 local update

Google announced last week that it rolled out an update to the local search and map pack results. It began on November 30 and finished

December 20, 2021

IAB Taps Amazon Public Policy Pro to Lead Public Policy Group

Lartease Tiffith Joins as Executive Vice President for Public Policy: “Crucial Role at a Pivotal Moment” NEW YORK, December 20, 2021 – Interactive Advertising Bureau

December 20, 2021

20211220 SEL Brief

The post 20211220 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land

December 20, 2021

December 20: The latest jobs in search marketing

Content Specialist @ Simple Strat (U.S. remote) Salary: $70-80k/yr Write long-form content that stands out (articles, product marketing information, whitepapers, ebooks/guides, case studies, etc). Work

December 20, 2021
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Uncategorized

Bing launches travel-oriented results pages and a trip-planning hub

Microsoft Bing has launched a new travel search experience, the company announced Friday. The new experience consists of travel-oriented search results pages for destinations as

December 17, 2021
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Uncategorized

Why running digital commerce campaigns without a CDP is running blindly

Online commerce has undergone a shift. With the decrease in in-person experiences, companies have realized that their digital commerce channels need to support the entire

December 17, 2021
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