Amazon has changed the registration process for agencies and marketers running sponsored ads campaigns for Amazon vendors. What’s changed? Agencies no longer have to submit
From smartphones to smart home appliances, artificial intelligence, voice and virtual assistants are very much at the center of a shift in the way we
Last week, I drove down to Washington, D.C. to interview one of the still most well-known Google personalities in the SEO space: Matt Cutts. He
Google has the ability to impose its own rules on website owners, both in terms of content and transparency of information, as well as the
During my “Managing Search Terms In A New Match-Type World” session at SMX East, attendees asked questions about match types, negative keywords, using pivot tables
Earlier this year, Google Ads announced it is shifting customer support requests to an online form and will no longer supporting customer service through Facebook
This is the second installment of our series on in-house SEO in which we dig into the operational challenges and opportunities that managing search engine
France’s antitrust regulator imposed a 150 million euro fine ($166.2 million) for arbitrarily suspending ads, according to the Wall Street Journal. The ads in question
Images and icons on a website can add to a visitor’s contextual experience. They serve one of three purposes: purely decorative, actionable (ex. magnifying glass
We’ve all had this frustrating experience: you’re browsing the internet and come across an interesting link. You click on the link, but instead of being
Fake news, deceptive content, and disinformation will continue to be major, contentious issues as we head into the 2020 election next year. Following heavy criticism
Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you
When Google launched Local Guides some years ago, few of us could have realized what level of impact this program would have on the local
In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s thoughts are
Bing has partnered with airlines to provide a more comprehensive flight search experience, the company announced on Tuesday. It makes use of real-time data and
At the SMX East conference I spoke on the topic of voice, and in particular, I discussed how to go about building a personal assistant
As the marketing technology landscape and capabilities continue to evolve, organizations are on an ongoing quest to update and improve their technology stacks. In fact,
Google’s pace of tweaking and updating Search has accelerated dramatically — it made 3,200 changes to Search in 2018 alone, up from about 400 changes
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