General
How verticalization and zero-click will impact local search in 2020
In a recent post on the SparkToro blog, Moz founder and search guru Rand Fishkin predicted that 2020 will be the year Google is transformed
January 3, 2020
In a recent post on the SparkToro blog, Moz founder and search guru Rand Fishkin predicted that 2020 will be the year Google is transformed
Contributor and SMX speaker, Fili Wiese, explains why it’s important to audit your website in 2020 to help search engine algorithms better understand your content.
The post SEL 20200103 appeared first on Search Engine Land. Source: IAB
In 2019, Google shook up mobile search results pages with a redesign that introduced black “Ad” labels to text ads and favicons for organic listings.
The IRS has revised its Free File agreement with online tax return software providers, requiring them to allow their Free File landing pages to be
The post SEL 20200102 appeared first on Search Engine Land. Source: IAB
The post SEL 20200101 appeared first on Search Engine Land. Source: IAB
This is part of our series on in-house SEO in which we dig into the operational challenges and opportunities that managing search engine optimization in-house
The post SEL 20191231 appeared first on Search Engine Land. Source: IAB
For businesses that operate in the physical world, Google My Business (GMB) has become the center of the digital universe. Google is relying increasingly on
Microsoft has introduced Bing Rebates, the successor to its now-defunct Cashback shopping program. The new program, which was originally reported by WinBuzzer, makes rebates available
Of the dozens of changes that rolled out across the paid search landscape this year, what had the biggest impact? This was the question I
In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as
Our paid search community is dedicated to helping fellow search marketers and as we say goodbye to 2019, we look back at a few insights
Search was a roller coaster of ups and downs in 2019: Structured data-powered rich results helped to push zero-click searches to an all-time high. Regulatory
Our community is dedicated to helping fellow SEOs so we wanted to look back at a few insights shared this past year that were particularly
The post SEL 20191225 appeared first on Search Engine Land. Source: IAB
Bill Slawski, director of SEO research for Go Fish Digital, has published his list of the top 10 search engine patents to know from 2019.
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