Creating content is a process that has to get smarter all the time. Google is continually improving how it understands naturally expressed human language, as
As the websites of retailers like Amazon, Walmart and Target become not only distribution channels, but also marketing channels, many campaign management software vendors are
Support for IF functions is now available globally in all Microsoft Advertising accounts. What are IF functions? IF functions allow you to automate customized messaging
The post 2020 IAB 250 Direct Brands to Watch Announced appeared first on IAB. Source: IAB
NEW YORK, NY and PALM DESERT, CA – February 10, 2020 – Now in its third year, IAB has unveiled the most disruptive, influential DTC
Facebook has reportedly acquired Scape Technologies, a UK augmented reality (AR) startup. TechCrunch estimated the purchase price might be around $40 million. If Scape were
The price competitiveness report began rolling out in Google Merchant Center (GMC) for eligible sellers last week. This new report can show you how your
Most marketers view the funnel as including the following stages: Awareness, Consideration, Preference, Purchase and Post-purchase (client retention, upsell and advocacy). Paid search is often
Over 1,200 Top Media and Brand Executives meet to Harmonize Personalization, Privacy and Community NEW YORK and PALM DESERT, CA – February 10, 2020 –
Google announced new reports within Google Search Console to help you with your review snippets. Google added a new enhancements report, a new performance report
Fighting bad placements in Google’s display network can be a daunting task for many. Especially when performance reviews and placement exclusions are done manually. But
Kirk McDonald of Xandr to Serve as Vice Chairman New Board Members Include Brand Leaders from General Motors and ThirdLove & Top Executives from
We’re thrilled to announce that Danny Sullivan — yes, the Danny Sullivan — will be keynoting SMX Advanced 2020! This will be Danny’s first time
Google has added Siri Shortcuts for its search, Gmail, Drive and YouTube apps on iOS, the company announced Thursday. Users can take actions within the
“Something is very broken,” is the sentiment being expressed today by some local SEOs who are seeing their Google Posts rejected. The primary culprit appears
This post originally appeared on chiefmartec.com. I spend a lot of time debating dichotomies with myself: The classic: is martech consolidating or expanding? Should you
The post SEL 20200207 appeared first on Search Engine Land. Source: IAB
Google is opening up more inventory to standard Shopping campaigns. Product Shopping and Showcase Shopping ads will be eligible to show on Gmail — as
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