Skip to content
  • Texas | Arizona | Virginia | Idaho | Illinois
  • (888) 705-0930
  • info@therawragency.com
Facebook-f Twitter Instagram Linkedin-in
rawr logo short
  • Home
  • About
  • Solutions
  • Industries
  • Services
  • Blog
  • Contact
colorized icons 04
B2B Marketing
colorized icons 05
B2C Marketing
colorized icons
Online Visibility Management
colorized icons 07
Healthcare
colorized icons 08
Manufacturing
colorized icons 01
Brand Strategy
  • Graphic Design
  • Corporate Brand Identity
  • Sales Enablement
  • Editorial Calendar Management
colorized icons 02
Website Design
  • WordPress Website Development
  • Conversion Rate Optimization
  • eCommerce Development
  • Content Strategy & Copywriting
colorized icons 03
Digital Marketing
  • Digital Marketing Strategy
  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) Management
  • Content Marketing & Digital PR
  • Account Based Marketing (B2B)
  • Marketing Automation
Let's Talk

Now, get your Google Shopping ads on Gmail, Discover, YouTube

google shopping gmail discover youtube 800x310 2
  • February 6, 2020
  • General
  • Agency
Facebook
Twitter
LinkedIn
Email

Google is opening up more inventory to standard Shopping campaigns. Product Shopping and Showcase Shopping ads will be eligible to show on Gmail — as well as YouTube and Discover feed — starting the week of March 4 when those campaigns are opted into the Display Network, Google announced Thursday.

Google had already extended Showcase Shopping ads to Discover and YouTube last year. Until now, Smart Shopping campaigns were the only way to get Shopping ads on Gmail.

How to enable. In the web UI, you’ll already see the option to include YouTube, Gmail and Discover from the Networks section in your Shopping campaign settings. Opting into Search Network opens Shopping campaigns up to show in Image search.

If you’re using the Google Ads API or AdWords API, set your Shopping campaign Network Setting targetContentNetwork totrue.

Reporting. Google Ads lumps the performance metrics from YouTube, Gmail and Discover together under the Display Network, so there is no way to see performance by property.

Why we care. Google is putting Shopping ads across its properties and further opening demand in Gmail and Discover, where Google has been treading slowly. Retailers have been steadily shifty more of their search budgets from text to Shopping ads. The expansion to Gmail, YouTube and Discover means Shopping campaigns are potentially targeting users across a wider spectrum of the sales funnel.

Segment your Shopping campaigns by Network to see how these properties are performing under the Google Display Network grouping and whether reach expands in March. Expect to see lower CTRs on Google Display Network traffic as these impressions are likely reaching users higher in the funnel and at different stages of intent than Search traffic.

The post Now, get your Google Shopping ads on Gmail, Discover, YouTube appeared first on Search Engine Land.


Source: IAB

Facebook
Twitter
LinkedIn

Recent Blog Posts

The Future of Healthcare: Unveiling the Potential of Personalized Care

September 18, 2023

Roaring Customer Experiences in Manufacturing: The Rawr Agency to the Rescue!

September 6, 2023

Empowering Healthcare: Patient Engagement Tools at Play

August 29, 2023

Driving Towards a Sustainable Future: Embracing Decentralized Manufacturing

August 23, 2023

Embracing Patient-Centered Care in 2023: A Game-Changer for Healthcare Executives

August 15, 2023
View More
rawr logo short
Facebook-f Twitter Instagram Linkedin-in
Get In Touch
  • Texas | Arizona | Virginia | Idaho | Illinois
  • (888) 705-0930
  • info@therawragency.com
Send An Email

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Copyright 2023 | The RAWR Agency, LLC. |

Sitemap | Privacy Policy