Google pushes out deadline parallel tracking for Video due to ‘global events’
You’ve got some more time to transition to parallel tracking for Video campaigns. The deadline has been moved to June 15. Coronavirus-related delay. “Given recent
You’ve got some more time to transition to parallel tracking for Video campaigns. The deadline has been moved to June 15. Coronavirus-related delay. “Given recent
Ecosia, the Berlin-based search engine that uses its ad revenue for reforestation efforts, will be included among Chrome version 81’s default search engine choices in
The post SEL 20200312 appeared first on Search Engine Land. Source: IAB
Back in 2016, I introduced the concept of data amplifiers in this column. I defined them as consisting of publishers (such as Apple and Google)
How do you exceed your demand gen goals for the rest of 2020? Even if you blew away the first quarter, how do you make
Earlier this month, Google called attention to changes in its Google My Business photo and video guidelines, announced last year. The company is letting local
At SMX East, I sat down with Detlef Johnson, one of the earliest pioneers in SEO, to discuss his new efforts with Search Marketing Expo
With uncertainty over the COVID-19 virus growing, we at IAB are introducing new tools and channels to enable the digital marketing and media industry to
While helping a company that dropped during the January 2019 core update, I came across an interesting situation, pun intended. The site dropped by about
Pretty sure @GoogleAds just shut down Face Mask ads @rustybrick @GinnyMarvin pic.twitter.com/jbvaZk6G2m — Lane Rizzardini (@lanerizz) March 10, 2020 Google is cracking down on advertising
The post SEL 20200311 appeared first on Search Engine Land. Source: IAB
Testifying on Tuesday before the U.S. Senate Judiciary Subcommittee on Antitrust, Yelp’s SVP of Public Policy Luther Lowe made the case to open (or re-open)
Analysts expect Google and Facebook will experience ad revenue declines in travel and other industries most affected by global efforts to slow the spread of
Former Agency Leader Will Drive Strategy, Growth and Operational Excellence for Digital Trade Association; Will Bring the Entire Marketing-Media Ecosystem Together NEW YORK – (March
The post SEL 20200310 appeared first on Search Engine Land. Source: IAB
Advertisers on Reddit can now buy Trending Takeover ad units, the platform’s first ad type that appears in the trending section of Reddit’s Popular tab
In the Quality Evaluator Guidelines, Google shares that high-quality informational content is original, accurate, comprehensive and should reflect expert consensus as appropriate. The problem is:
To successfully navigate the paid search landscape, marketers need to be proactive and learn how to get the best out of the right tools to
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