To successfully navigate the paid search landscape, marketers need to be proactive and learn how to get the best out of the right tools to stay on top of their PPC ‘A-game’ (A for automation). This guide addresses five top Google Ads challenges and offers solutions that will help you get better results and make your life easier in the process. You’ll learn:
- Why the ‘machine’ is not your enemy
- How to stay on top of your CPAs for a clearer picture
- The importance of keeping data fresh
- Why Google’s Responsive Search Ads are your friend
- How to get your dollar to move further with sustainable wins
Visit Digital Marketing Depot to download “Find your PPC A-game in 2020,” from Adthena.
The post Find your PPC A-game in 2020 appeared first on Search Engine Land.
Source: IAB
