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General

Can we trust automation in a time of crisis?

It’s a challenging time to be a marketer. Consumers are distracted, financial futures uncertain and volatility all but a guarantee. It’s a time when self

April 3, 2020

Google ends support for data-vocabulary.org structured data in rich results

Beginning April 6, data-vocabulary.org structured data markup will be ineligible for Google rich results. Site owners must switch to schema.org markup if they want to

April 3, 2020
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General

What location data can tell us about the COVID-19 pandemic

Mobile location data is a versatile tool for marketers; it can act as a kind of real-world cookie substitute, help define audiences, provide competitive insights

April 2, 2020

Video: 8 takeaways for B2B advertisers in the time of COVID-19

On Live with Search Engine Land Wednesday, veteran search marketers Brad Geddes, co-founder of AdAlysis, Michelle Morgan, director of client services at Clix Marketing, and

April 2, 2020

SMX Overtime: How to run effective top-of-funnel search campaigns

SMX Overtime is part of our SMX speaker series from SMX presenters who answer questions from attendees on a variety of topics. In February, I

April 2, 2020

Marketers surveyed say they would choose Google Ads over SEO if they had to

During this time of marketing budget freezes and re-deployments, the question of which channels to use for greatest impact is top of mind for most

April 1, 2020
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General

SEO for recreational and commercial vehicles in a COVID-19 world

March has been a very challenging month around the world, and while marketers are not on the front line of the fight against COVID-19, we

April 1, 2020

Support for SpecialAnnouncement schema is coming to Google search

Google search will adopt the SpecialAnnouncement structured data type, the company announced Tuesday. Although support is still in development, Google has published guidelines for using

April 1, 2020
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General

Should you continue to solicit reviews during the outbreak? Local SEOs disagree

Google has suspended publication of reviews and review responses in Google My Business. Yelp modified review guidelines to protect local businesses from “reputational harm” during

April 1, 2020
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General

Google Ads ends monthly campaign budget test

Google has ended its short-lived test of monthly ad budgets, it appears. Advertisers that had access are now being notified, according to a screenshot of

April 1, 2020
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General

The Tiger King used illicit SEO tactics to mislead searchers

Have you caught the SEO cameo in Tiger King? “Joe started realizing that if he made his name close to Big Cat Rescue, when they

April 1, 2020

Video: Dawn Anderson on Google BERT and what comes next

Dawn Anderson wrote the most comprehensive deep dives on Google BERT and now I was able to get her on camera for a few minutes

April 1, 2020

Coding for SEO: Using JavaScript to track COVID-19

Alongside tanking search rankings, you may encounter a Google Search Console warning about First Input Delay. After profiling page performance using Dev Tools (performance tab,

April 1, 2020

SEL 20200401

The post SEL 20200401 appeared first on Search Engine Land. Source: IAB

April 1, 2020

NewFronts Moved to Week of June 22nd

In the midst of daunting challenges, it’s inspiring to watch our industry come together to do good. IAB members are putting their employees, communities, and

March 31, 2020

Google webmaster conference videos now available

Google has published 8 videos, about 75 minutes of Google employees talking, from the Google Webmaster Conference event from last November. We published our five

March 31, 2020

SEL 20200331

The post SEL 20200331 appeared first on Search Engine Land. Source: IAB

March 31, 2020

Google Posts, ‘temporarily disabled,’ now back

Given the recent Google My Business (GMB) policy changes, limited support and the general confusion during the coronavirus crisis, many local SEOs have had problems

March 30, 2020
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