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Agency

Many marketers unlikely to attend in-person conferences until COVID-19 vaccine

The majority of marketers say they will not attend any conferences or live events in 2020 unless a vaccine is available that would protect them

May 11, 2020

Don’t try to reinvent the SEO wheel, says Google’s Martin Splitt

“You might shoot yourself in the foot when you don’t expect it, so why would you build something more brittle if all it does is

May 11, 2020

The return of retail stores: If you reopen will they come?

The news has been filled recently with images of angry protesters agitating for the “reopening” of local businesses. That’s now happening in many places around

May 11, 2020

Video: Limor Barenholtz on how SEO has changed over the years

While in Israel last December, I sat down with the head of SEO of Universal McCann Digital, Limor Barenholtz. I’ve known the CEO of Universal

May 11, 2020
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General

Why marketers need identity to build consumer trust in a cookieless world

For years, cookies were the connective links that helped marketers understand and reach consumers, but no more. Navigating this uncharted terrain is doable though. The

May 11, 2020
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General

Now, Shopify merchants can quickly turn their catalogs into shoppable Pins

A new app makes it much easier for Shopify merchants to create shoppable Product Pins in Pinterest. The dedicated Pinterest app in the Shopify app

May 8, 2020

Pro Tip: What it takes to build high-quality links

Older link building tactics have much less impact now, mainly because once everyone catches wind that they work, inboxes everywhere become inundated with quick and

May 8, 2020

Tele://Vision A Changed World Means the Industry Must Change How Video is Bought and Sold

The reinvention of audience behavior accelerated by COVID-19 means the TV industry must not simply restart, but reset. By Randall Rothenberg and David Cohen  What’s

May 8, 2020

IAB Applauds Governor Hogan for Vetoing HB 732, a Misguided Tax on Digital Advertising

If enacted, this tax on digital advertising would have prevented Maryland’s business community from communicating with their customers and impeded their efforts to recover from

May 7, 2020
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General

Google’s got a new Shopping ad test — and it’s a weird one

Google is running a format-blending Shopping ads test that is, well, interesting. PLA + Text. The folks at SEMrush spotted this Shopping ad test Thursday.

May 7, 2020

What to Expect When Migrating Marketing Automation Platforms

Many marketing leaders are evaluating whether or not their current technology stack provides the right foundation for their marketing strategy. Often, those contemplating a move

May 7, 2020
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General

For better SEO, don’t put all your eggs in the SEO basket

SEO is one of the best marketing channels for return on investment for most small businesses. Because of this, a lot of SMBs will invest

May 7, 2020

Google’s May 2020 core update was big and broad, search data tools show

On May 4th, Google began rolling out the May 2020 core update. We know it can take up to a couple of weeks to fully

May 7, 2020
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General

New Google ‘Rising Retail Categories’ tool exposes fast-growing product searches

During the COVID-19 lockdowns consumer behavior has changed dramatically. Needs-driven spending has largely replaced discretionary spending; online shopping — sometimes with curbside pickup — has

May 7, 2020

SEL 20200507

The post SEL 20200507 appeared first on Search Engine Land. Source: IAB

May 7, 2020
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General

Google is suggesting searches based on users’ recent activity

Google is now surfacing suggested search queries based on recent activity. The suggestion appears as a link below the search bar with the modifying term

May 6, 2020
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General

Pro Tip: How to find and fix 404 errors that really matter to win your traffic back

There are many ways to find 404 errors: Google Search Console, crawlers, third-party tools. But none of them shows which external sources link to your

May 6, 2020
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General

Oops, LinkedIn temporarily drops out of Google Search

Early Wednesday morning, the www version of LinkedIn.com, one of the most popular web sites with over 690 million members, dropped out of Google Search.

May 6, 2020
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