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Agency

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General

Shopify SEO Guide: How to increase organic traffic to your store

Optimizing your Shopify store for Google, Bing and other search engines is critical for helping potential customers discover your site. Many of the tenets of

May 21, 2020

Empathetic content marketing falls flat without authenticity [Video]

“Generally, the trend has been to be supportive and empathetic to the customer, to really dig into, ‘Okay, how is this current environment changing life

May 20, 2020

SEL 20200520

The post SEL 20200520 appeared first on Search Engine Land. Source: IAB

May 20, 2020

4 takeaways from Walmart’s Q1 earnings for brands, e-commerce marketers

Walmart U.S. reported total revenue of $134.6 billion, up 8.6% year-over-year for the first quarter in its fiscal year 2021. The financial report sheds light

May 19, 2020

Bing can now answer queries with a simple ‘Yes’ or ‘No’

Bing can now return a “Yes” or “No” answer for certain queries, the company announced Tuesday. The new search feature includes the one-word answer as

May 19, 2020

Google Shopping experts join Live with Search Engine Land Friday: Sign up to attend

This Friday, Search Engine Land Editor-in-Chief Ginny Marvin will lead a discussion on the ins and outs of Google Shopping. She will be joined by

May 19, 2020

Is automotive a bellwether for Google My Business trends during COVID-19?

Over the past few months, COVID-19 has had a dramatic impact on the performance of Google My Business (GMB) listings across every industry. Businesses have

May 19, 2020

IAB Applauds Legislation to Support Local News

IAB issued the following statement in response to the introduction of the Local News and Emergency Information Act. If passed, this proposal would help ensure local

May 19, 2020
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General

Google Search Console adds new guided recipes reports

Google launched new reports this morning in Google Search Console for Guided Recipes. Google launched a new Guided Recipes Enhancement report and also Guided Recipes

May 19, 2020

SEL 20200519

The post SEL 20200519 appeared first on Search Engine Land. Source: IAB

May 19, 2020

Google Discover performance reports data issue

Google has posted about a reporting glitch in Google Search Console’s performance reports. This reporting bug is specifically for the Google Discover performance reports and

May 18, 2020
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General

FAQ: All about Google Shopping’s free and paid product listings

Google shook up Shopping search in April 2020 by including free listings in Google Shopping results. This new approach is live in the U.S. and

May 18, 2020
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General

How to survive in a “Zero-Click Searches” world

In 2019, companies dependent on search traffic were shocked to find out that, for 51% of all searches performed, Google fails to deliver a click

May 18, 2020

Video: Gilad Sasson on cannabis SEO and past vs. future of SEO

Gilad Sasson is an SEO I’ve known for almost two-decades now. I had the opportunity to interview him when I visited Israel last December. In

May 18, 2020

SEL 20200518

The post SEL 20200518 appeared first on Search Engine Land. Source: IAB

May 18, 2020
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General

Google to sunset Gallery ads beta, focus on Image Extensions

Gallery ads, the splashy, image-driven format that Google introduced last year, will be phasing out. Instead, Google will focus its other image beta, image extensions.

May 15, 2020

More missing Google My Business reviews appearing as publication speed picks up

In mid-March Google temporarily disabled publication of new reviews, business owner review replies and new Q&A posts. There were other delays in posting new listings

May 15, 2020

IAB Joins Ad Trades in Opposing Louisiana’s Draft Data Privacy Legislation

On May 8th, IAB joined the 4A’s, AAF, ANA, and NAI in submitted feedback to the Louisiana House of Representatives on HB 654 – a

May 15, 2020
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