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Agency

When will we return to in-person events? Answer our survey

Sure, virtual events are all the rage, but the prevailing sentiment about in-person conferences, trade shows and networking events too risky to carry out during

July 9, 2020

WFH digital marketers and tech workers are more productive — and burned out

Working from home (WFH) is one of the major long-term economic and cultural shifts that will be with us long after the pandemic. Initially forced

July 9, 2020

How technology is changing what it means to be an effective (search) marketer

The demands and expectations of marketers continue to evolve, and increasingly, they “will be a hybrid of marketers, technologists and data analysts,” says Stephen McDonagh,

July 9, 2020

What does commitment to diversity look like in an organization?

In this clip, speakers discuss commitment, communication and plans of action to “It’s really important that [executives] acknowledge that this is important to the company

July 8, 2020
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General

Google Ads app supports manager accounts

Oddly enough, the Google Ads app didn’t support manager accounts until now. As of yesterday, when you sign into the app, you’ll see any manager

July 8, 2020
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General

Google Images adds more facts about images with the Knowledge Graph

Google announced it has launched a new feature within Google Image search on mobile to show “quick facts about what you see on Google Images.”

July 8, 2020
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General

How to evaluate content quality with BERT

Marie Haynes recently had a really insightful podcast interview with John Muller. I specifically enjoyed the conversation about BERT and its potential for content quality

July 8, 2020
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General

How to create new Google Shopping insight reports in Data Studio

As digital marketers, we are always looking for the next time saving idea to provide a competitive edge. Due to Covid-19, we are making this

July 8, 2020
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General

Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem

The future of retail shopping involves the tighter integration of digital and in-store experiences. Online distribution of local product inventory is one example, buy-online-pick-up-in-store (“BOPIS”)

July 7, 2020

The impact of COVID-19 on marketing and SEO

CMOs are trying to figure out what to do. They must decide how to respond to this unprecedented situation, how to make the right budget

July 7, 2020

Is it time for Google Scotland?

Google operates in 219 countries throughout the world and has Google search results specific to 179 of them according to its settings. Google’s mission is

July 7, 2020

Step In & Step Up: Allies for Action

A Change Movement with IAB “We’re in the middle of a ‘Trisis’.’’ – Monique Nelson, CEO UWG Our country is experiencing an economic, health and

July 7, 2020

Step In & Step Up: Allies in Action

A Change Movement with IAB “We’re in the middle of a ‘Trisis’.’’ – Monique Nelson, CEO UWG Our country is experiencing an economic, health and

July 7, 2020

How to set up a simple Google Ads testing framework for continual campaign optimization

Google may have made it easier for marketers to turn a blind eye to text ad testing with automated ad serving, but there are still

July 7, 2020

Replay: What SEO practitioners can do to make sites ‘algorithm-proof’

During his SMX Next keynote, Search Engine Land’s Barry Schwartz took a trip down memory lane of Google’s algorithm updates since 2001. During this Live

July 6, 2020
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General

Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged

There are now nearly 1,000 advertisers that have formally signed on to the Stop Hate for Profit Facebook ads boycott. The organizations behind the campaign

July 6, 2020

Video: Christi Olson of Microsoft on audience targeting, syncing with Google and Promote IQ

I had the privilege of sitting down for a few minutes at SMX West earlier this year with Christi Olson, the head of Evangelism for

July 6, 2020
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General

Regular expression filter support coming to Google Search Console performance reports

Google updated the help document for the performance report within Google Search Console to say you can use regular expressions to filter the report results.

July 6, 2020
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