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Agency

Video: Brian Ussery of Razorfish on SEO for e-commerce sites

The Director of SEO at Razorfish, Brian Ussery, an individual who I’ve known in the SEO space for almost twenty-years, chatted with me about the

July 27, 2020

SEL 20200727

The post SEL 20200727 appeared first on Search Engine Land. Source: IAB

July 27, 2020
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General

The importance of valuing latent orders to successful Amazon Sponsored Products management

Sponsored Products is the most widely adopted Amazon search ad format, and typically accounts for more than six times as much ad spend as Sponsored

July 24, 2020

Next on Live with Search Engine Land: What’s New With The Bing Webmaster Guidelines

On Friday, July 31, Search Engine Land contributing editor, Barry Schwartz, will talk directly with some of the individuals responsible for the updates made to Bing

July 24, 2020

SEL 20200724

The post SEL 20200724 appeared first on Search Engine Land. Source: IAB

July 24, 2020

IAB Statement on DC Council Vote on Advertising Tax

IAB strongly supports today’s vote by the DC Council to amend the fiscal year 2021 budget and financial plan in order to eliminate the proposed

July 23, 2020

Common Shopify SEO pitfalls and how to avoid them

Shopify store owners looking to maximize their organic visibility have a number of pitfalls to navigate, some of which are inherent to the platform itself

July 23, 2020

COVID-19 is the asteroid that struck American small business

Small businesses (SMBs) are now in a Darwinian struggle for survival. The fallout from the COVID-19 pandemic is completely disrupting and reconfiguring the market, with

July 23, 2020
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General

Why SEOs are going to miss the Structured Data Testing Tool

Structured Data Testing Tool was a simple yet effective tool to diagnose problems with Schema markup code snippets whether those issues were related to invalid

July 23, 2020
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General

How 9 major Google My Business updates in 2020 can help you rebound

So long as the COVID-19 pandemic remains in our lives, brick-and-mortar businesses will experience a roller coaster of re-openings, temporary closures, victories and setbacks. Along

July 23, 2020

SEL 20200723

The post SEL 20200723 appeared first on Search Engine Land. Source: IAB

July 23, 2020
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General

Google offering ‘upgraded’ GMB profile with Google Guaranteed badge for $50 per month

Google is starting to offer Google Guaranteed certification for a monthly fee, outside of Local Services Ads. It’s positioned as an “upgraded profile” that will

July 22, 2020

4 ways to speed up your Shopify site

Page speed is a Google ranking factor, but its influence isn’t limited to your organic visibility. For e-commerce sites, speed is always a concern because

July 22, 2020

Google delays mobile-first indexing deadline to March 2021

Google announced Wednesday that it has decided to give webmasters, SEOs, developers and developers more time to prepare for the mobile-first indexing switchover. The deadline

July 22, 2020

SEL 20200722

The post SEL 20200722 appeared first on Search Engine Land. Source: IAB

July 22, 2020

Guide to Core Web Vitals for SEOs and Developers

Core Web Vitals, or just Web Vitals, are a new set of performance metrics that help highlight aspects of web page development that affect User

July 21, 2020

IAB Reveals Podcast Upfront 2020 Presenters

The IAB Podcast Upfront 2020 goes virtual for the first time, building on IAB’s successful digital NewFronts format NEW YORK, NY (July 21, 2020) –

July 21, 2020

Google site command bug being fixed

Google is working on a fix with the site command, a command used to restrict the search results to a specific domain name. Google said

July 21, 2020
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