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Agency

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General

How to make Search the driving force in this ‘new normal’

As marketers adapt to meet shifting consumer behaviors and new market demands, search plays a critical role in digital marketing strategies. Paid search advertising has

August 27, 2020
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General

Home activities structured data now supported by Google Search

Google has added new search developer documentation for the home activities structured data. Home activities structured data is primarily to be used for activities that

August 27, 2020

The average GMB profile has 73 reviews, 45 photos, 5 Posts and a star rating of 4.08

Google My Business (GMB) optimization has become critical for brands and small businesses alike as the gateway to offline and, increasingly, online conversions. Google Search

August 26, 2020
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General

Google tests reporting security issue false positives in Search Console

Let’s say your site was flagged by Google search as having a security issue, be it malware or maybe your site appeared to be hacked.

August 26, 2020
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General

Call analytics: How they can drive down costs and improve search conversions

With more than 80 million customer calls a month being driven by Google search ads, there’s an enormous opportunity to leverage call analytics to maximize

August 26, 2020

Bing considers page quality before indexing

In our ongoing coverage of Bing’s search ranking factors, which the company listed out when it published its new webmaster guidelines, I asked the search company about

August 26, 2020
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General

Back to school looks very different this year

Back to school can often look different state by state and school district by school district, but one thing we know is this year’s back

August 26, 2020
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General

Report: Insights-led engagement for the mobile-first consumer

Read a complimentary copy of the latest Forrester Wave™: Mobile Engagement Automation, Q3 2020 report and understand the vendor landscape. The mobile-first consumer is different.

August 26, 2020
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General

Google’s new AdSense Reports page makes it easier to toggle and visualize data

Google has launched a new AdSense reporting page, the company announced Tuesday. The new Reports page will be rolling out in phases and it could

August 25, 2020

A deeper dive into more of the Bing Search ranking factors

In our ongoing coverage of Bing’s search ranking factors, which the company listed out when it published its new webmaster guidelines, I sat down with

August 25, 2020
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General

2020 Google paid search trends that have nothing to do with the pandemic

It’s no secret to paid search marketers that COVID-19 has hugely impacted performance and advertisers’ ability to spend on paid search marketing in ways varied

August 25, 2020

SEL 20200825

The post SEL 20200825 appeared first on Search Engine Land. Source: IAB

August 25, 2020
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General

More than 70% of SEOs in the U.S. are men, make more than female colleagues

There is still considerable gender inequality in SEO. In 2015, female SEOs represented about 30% of the industry, according to a survey from Moz. That

August 24, 2020

Early bird ends this Friday for the 2020 Search Engine Land Awards

To our friends in the search community — we’ll keep this short and sweet: The Early Bird pricing deadline for the 2020 Search Engine Land

August 24, 2020

Rik van der Kooi Named Interim Chair of IAB Board of Directors

Gina Garrubbo named Vice Chair NEW YORK, NY — August 24, 2020 — Interactive Advertising Bureau (IAB), the national trade association for the digital media

August 24, 2020

Video: Pam Auugst on SEO automation & XML sitemaps

I’ve got to say, this was a weird video edit because it was recorded the last day I was in my office before the COVID-19

August 24, 2020

SEL 20200824

The post SEL 20200824 appeared first on Search Engine Land. Source: IAB

August 24, 2020
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General

Foursquare becomes first company to receive MRC location-data accreditation

As third-party cookies disappear, one of the candidates to replace them is mobile-location data. It can be used to understand real-world customer behavior, purchase intent,

August 21, 2020
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