As marketers adapt to meet shifting consumer behaviors and new market demands, search plays a critical role in digital marketing strategies. Paid search advertising has always been a stalwart of performance in economic downturns. Brands that invest efficiently in search during challenging times are positioned better to increase market share, expand into new categories and enter new markets.
Search Engine Land’s Editor in Chief, Ginny Marvin, and Adthena’s VP of Marketing, Ashley Fletcher, will discuss why search continues to hold MVP status in today’s “new normal” and how to use search to inform your organization’s broader marketing strategy into 2021.
Don’t miss this webinar! Register today for “How to Make Search the Driving Force in This ‘New Normal’ ,” presented by Adthena.
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Source: IAB
