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Agency

20200923 SEL Brief

The post 20200923 SEL Brief appeared first on Search Engine Land. Source: IAB

September 23, 2020

Video: Barry Schwartz and Google’s Martin Splitt discuss strained relations with the search community

The SEO industry is vibrant in large part because of the personalities in the community and their constant desire to learn more about how search

September 23, 2020

We’re hiring a new content lead for Search Engine Land and SMX

First, the bad news: Search Engine Land Editor-in-Chief Ginny Marvin is leaving Third Door Media to pursue new projects, and the entire team here could

September 23, 2020

Google opens the source for its robots.txt parser in Java and testing framework in C++

Last year, Google open sourced the code for the robots.txt parser used in its production systems. After seeing the community build tools with it and

September 23, 2020
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General

Your all-access guide to improving your Google search visibility

You know at first glance who ranks at the top of the search because you can see the top 10 search results for “home contractors

September 23, 2020
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General

Google local ads gain Smart Bidding for store sales, ‘pick up later,’ service attributes

Responding to user behavior and its own evolving search query data, Google continues to build bridges between the digital and physical worlds. Just a week

September 23, 2020

Women in search: Why allies and networking are critical

Regardless of the slice of this industry you’re in — paid or organic, local or international, technical or content — there’s a kind of universality

September 22, 2020

IAB Unveils Schedule for the Reach Conference

On September 29 – October 1, the Reach Conference, part of IAB’s Audience Week, sets out to help buyers understand audience targeting and deliver incremental

September 22, 2020

20200922 SEL Brief

The post 20200922 SEL Brief appeared first on Search Engine Land. Source: IAB

September 22, 2020

Did Google just hint at an authority profile?

Occasionally, Google hits the keyboard and churns out a new post that explains what goes on behind the scenes. At times, these posts are meant

September 21, 2020

20200921 SEL Brief

The post 20200921 SEL Brief appeared first on Search Engine Land. Source: IAB

September 21, 2020
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General

Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites

Before the holiday shopping season approaches, online retailers should be readying and refreshing content, category and product pages to maximize search visibility as interest surges,

September 18, 2020

Next on MarTech Live: Where Does Marketing Automation Fit within Your Martech Stack?

On Wednesday, September 23 at 1pm EDT, MarTech Today’s, Editorial Director and host of MarTech Live, Kim Davis, will be talking with marketing automation experts about

September 18, 2020
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General

A new era has arrived in local search: Google’s Local Trust Pack

We are in the midst of a transformation in local advertising. Google has a new form of trusted answers that are revealed through a unique

September 18, 2020

SMX is Coming to You in December 2020: Be a Part of it!

SMX is back and taking place online December 8-9. We’re planning a full editorial program focusing on what search marketers need to know now to

September 17, 2020
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General

This decade’s most important marketing question: What data rights do advertisers possess?

With Google’s latest decision to strip Search Terms data insights from advertisers (some agencies have reported around 25%-30% or more of data loss), the frustrated

September 17, 2020

GoogleBot to soon crawl over HTTP/2

Google announced it will soon begin crawling some sites over HTTP/2. HTTP/2 is the next generation of HTTP, the protocol the internet primarily uses for

September 17, 2020
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General

Facebook Business Suite is a new cross-app management tool for SMBs

Facebook is launching “Facebook Business Suite,” a new mobile app and desktop interface that brings together Facebook and Instagram publishing, messaging and analytics in a

September 17, 2020
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