20200930 SEL Brief
The post 20200930 SEL Brief appeared first on Search Engine Land. Source: IAB
The post 20200930 SEL Brief appeared first on Search Engine Land. Source: IAB
Google’s Local Services Ads (LSAs) program is now rolling out in Europe. It will initially be available for 16 home services categories (not professional services)
Marketers’ already low expectations that they could safely attend in-person events this year have bottomed out, according to our latest Events Participation Index, which isn’t
In part one of my interview with Drew Madore, the CEO and founder of Synergist Digital Media, we spoke a lot about “black hat SEO.” Black
There is a common problem when auditing staging enterprise sites inside corporate networks. If you work in-house, you first connect to the corporate network using
Microsoft Advertising announced Monday that it has partnered with Integral Ad Science (IAS) to provide brand safety verification for the native ads that run on
So long, 20% text limit in Facebook ad images Facebook Ads is officially removing its 20% text rule. The company’s rule that text not take
The post 20200928 SEL Brief appeared first on Search Engine Land. Source: IAB
The post 20200925 SEL Brief appeared first on Search Engine Land. Source: IAB
The post 20200924 SEL Brief appeared first on Search Engine Land. Source: IAB
Google’s U.S. ad revenues will fall this year for the first time since 2008, according to an eMarketer report. The estimated 5.3% decline will shave
The Covid-19 effect that has altered our day-to-day habits in 2020 may have its greatest impact on the upcoming holiday shopping season. The question that
Yelp redesigned the Yelp for Business UI and functionality in May. This week, it’s out with more updates aimed at giving advertisers more control over
Within Google Ads, every keyword is subject to Google’s Quality Score metric, which impacts your cost and your ad’s ability to display. Enhance your performance
If 2020 has taught us anything, it’s this: as businesses embrace a digital-first world, they also need to adapt to the feedback economy. We’ve always
Google is opening up Local Services Ads (LSAs) to auction-based pricing. This comes after a successful test in a subset of professional services categories. Google
Bing is now using natural language generation models (models that generate text) to improve its autosuggest and People Also Ask (PAA) features, the company announced
There are a number of common phrases that speak to the power of “small” things. “Good things come in small packages” or “small but mighty”
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