Agency

Google claims to update its search algorithm several thousand times per year. In the absolute majority of cases, Google algorithm updates are too small to

Google’s strategy for local has revealed itself. There will be two types of Places in Google – trusted and untrusted.  Get used to this subjective,

Google has added YouTube in its Google Ads attribution reporting and is making its data-driven attribution model available to more advertisers. These were among the

I am sure that you have already heard about Google Smart Shopping Campaigns (SSC). But are you new to using these in your campaigns? Or

Scratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the

Amazon has rolled out the ability for eligible advertisers to add their brand logo and customize the headline in Sponsored Display ads. The customized Sponsored

Finish 2020 strong and head into the New Year primed for search marketing success: Attend SMX online, December 8-9, for actionable tactics to drive awareness,

Yelp announced two initiatives designed to fight racism and promote diversity and inclusion among local businesses. The company expanded a relationship with non-profit consortium Open

BIPOC and white SEOs say they see more bias and discrimination in the wider SEO industry than they do within their own companies, according to

Since it was first spotted in 2015, the People Also Ask (PAA) box has become a familiar feature on search results pages. So familiar, in

Google is testing a new feature in Google My Business called “call history.” It’s designed to help businesses see and respond to missed calls coming

Microsoft Digital Marketing Center (DCM) is now available in open beta in the U.S. The company had been piloting the free platform designed for SMBs