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Agency

Tripadvisor launches new listings, reputation and data products to help hotels and restaurants gain insights, boost visibility

COVID-19 has taken a disproportionately large toll on Tripadvisor’s two primary customer audiences, hotels and restaurants, which have seen double-digit revenue declines compared with 2019.

October 29, 2020
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General

Could Google passage indexing be leveraging BERT?

It’s been 12 months since Google announced a new update called BERT in production search and there should be no surprise the recent Search On

October 29, 2020

20201029 SEL Brief

The post 20201029 SEL Brief appeared first on Search Engine Land. Source: IAB

October 29, 2020
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General

Does the Google antitrust case make an Apple search engine more likely?

When will Apple launch a full-blown search engine? That question has been the subject of debate for several years. But recent developments, specifically the U.S.

October 28, 2020

20201028 SEL Brief

The post 20201028 SEL Brief appeared first on Search Engine Land. Source: IAB

October 28, 2020
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General

Online holiday sales could reach $200 billion according to Adobe

Holiday e-commerce spending is poised to exceed $189 billion in the U.S., according to Adobe’s most recent forecast. That represents 33% year-over-year growth. However, online

October 28, 2020
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General

Microsoft Clarity, the company’s tool for visualizing user experience, is out of beta

Microsoft Clarity, a free product to help site owners better understand visitor behavior so that they can improve their user experiences, is out of beta

October 28, 2020

IAB Tech Lab Releases for Comment: Content Taxonomy 2.2 to Improve Brand Safety and Support Brand Suitability

IAB Tech Lab today released Content Taxonomy 2.2, a common language to help third-party verification vendors and publishers identify content so that the advertisers can

October 28, 2020

IAB Unveils Brand Disruption Week Lineup

Register Now IAB “Brand Disruption Summit,” and “Policy Summit” tackle timely implications of COVID-19-accelerated consumer behaviors and election results Speakers include Paris Hilton, FCC Commissioner

October 27, 2020
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General

What passage indexing and natural language processing mean for the future of SEO

Taken in totality, Google’s recent announcements on its expanding use of natural language understanding algorithms represent a major evolution in how it determines what content

October 27, 2020
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General

4 ways to make your e-commerce experience engaging and bright

“There’s no place like home for the holidays,” rings truer than ever this year. Due to the pandemic, consumers are avoiding large crowds in-store and

October 27, 2020

20201027 SEL Brief

The post 20201027 SEL Brief appeared first on Search Engine Land. Source: IAB

October 27, 2020
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General

Holiday 2020 is do or die for many SMBs

Small business economic activity represents about 44% of U.S. gross domestic product. This critical business segment has suffered disproportionately from COVID-19’s toll on the economy.

October 26, 2020
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General

Live, hands-on search marketing workshops… only at SMX

Ready to explore the advanced nuances of technical SEO? Craving a deeper understanding of Google Ads? Searching for fellow in-house SEOs who understand your particular

October 26, 2020

Video: Mike Blumenthal on review attribution in local search

In part one of my recent interview with Mike Blumenthal, local SEO expert and co-founder of customer experience management platform GatherUp, we spoke about the lack

October 26, 2020
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General

7 life lessons on leadership during COVID and beyond

Whether we’re getting glimpses into co-workers’ and clients’ homes on video calls or home-schooling our kids between meetings, the COVID pandemic has brought home one

October 26, 2020

20201026 SEL Brief

The post 20201026 SEL Brief appeared first on Search Engine Land. Source: IAB

October 26, 2020

20201023 SEL Brief

The post 20201023 SEL Brief appeared first on Search Engine Land. Source: IAB

October 23, 2020
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