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Agency

California’s ‘CCPA 2.0’ is probably going to pass, here’s what changes

While most people are focused Tuesday on the U.S. presidential election, Californians are voting (or have voted) on ballot proposition 24, the California Privacy Rights

November 3, 2020

Google launched DeepRank in October 2019: DeepRank is BERT

A couple of weeks ago, Google released an excellent movie (as we mentioned in our newsletter) about how search works. We highly recommend you watch

November 3, 2020

Microsoft Advertising promotion extensions available in time for the holidays

Promotion extensions are now available for Microsoft Advertising accounts in the U.S. These are similar to Google Ads promotion extensions, including the ability to select

November 3, 2020

20201103 SEL Brief

The post 20201103 SEL Brief appeared first on Search Engine Land. Source: IAB

November 3, 2020
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General

How CarParts.com leverages CDP tech to create customer-centric experiences

Before adopting a Customer Data Platform (CDP), CarParts.com had a vast dataset of customer behavioral data, but had issues with scaling to take advantage of

November 3, 2020
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General

New GPT-3 solutions can help speed up PPC ad and landing page copy creation

Artificial intelligence-written articles and copy have been around for several years now, but GPT-3 promises to take AI-produced copy to the next level. GPT-3 is

November 2, 2020
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General

How to get the most out of Google’s product Knowledge Panels

Product Knowledge Panels may be the first place shoppers encounter information about a product they’re interested in — and, they may never need to leave

November 2, 2020

Attend SMX for just $199… rates increase next Saturday!

Now, more than ever, search marketers are on the hook to drive more traffic, conversions, and sales. Attend Search Marketing Expo online, December 8-9, for

November 2, 2020

Marketing that our collective future depends on

In today’s world, every other headline is a bombardment of the senses: social unrest, climate justice, global pandemic, cancel culture, fake news and data privacy

November 2, 2020

Video: Mike Blumenthal on how to rank in Google Local

In part three and the final part of my conversation with local SEO expert Mike Blumenthal, we discussed a number of topics. This video is

November 2, 2020
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General

Featured snippets: The 9 rules of optimization

In SEO, some might consider featured snippets the holy grail of rankings. Featured snippets are a great low hanging fruit opportunity for many websites. By

November 2, 2020

20201102 SEL Brief

The post 20201102 SEL Brief appeared first on Search Engine Land. Source: IAB

November 2, 2020

CCPA, CPRA’s hidden ‘third party business’ classification

By now, we all know an organization can be a “business,” “service provider” or “third party” under the California Consumer Privacy Act. However, the questions

October 30, 2020
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General

IAB Study Finds That Brands Benefit from Advertising Within News

Research finds 84% of consumers feel advertising within the news increases or maintains brand trust New York — October 30, 2020 – News has always

October 30, 2020
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General

It’s time for Plan C: Adjusting your marketing budgets in crisis times

The sudden global upheaval caused by the COVID-19 pandemic has pushed industries to the brink, and many companies have had to throw Plan A and

October 30, 2020
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General

CallRail’s Lead Center is a virtual phone system and contact center for SMBs

When the COVID lockdowns began in March, Google local business profiles saw a massive drop-off in directions requests and a corresponding spike in local calls

October 29, 2020

IAB U.S. Responds to IAB France’s Antitrust Complaint Against Apple

New Browser/OS Rules Will Address User Privacy & Business Competition Needs More Quickly Than Antitrust Action Globally, IAB comprises 47 National and Regional IABs, which

October 29, 2020
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General

Google Ads Report Editor gets a new look

Google Ads has rolled out a new look for Report Editor (located under Reports in the UI). I started seeing this new layout for setting

October 29, 2020
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