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Agency

Google Search Console API gains fresh data & more

Google announced updates to the Google Search Console API, after informing us the company was upgrading the API’s infrastructure a few months ago, now those

December 9, 2020

New key insights from Google’s John Mueller at SMX

At SMX Tuesday, John Mueller, the lead of the Search Relations team at Google, gave a talk named “Google Search #2020: What’s New That Matters

December 9, 2020
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General

Google rolls out App campaign type to re-engage existing users

Google has rolled out App campaigns for engagement globally. The ads run across Google Search, Play, YouTube and the mobile app Display Network. Google first

December 9, 2020
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General

Why your content strategy needs both rank-worthy and link-worthy content in the mix

One piece of content can’t meet all of your goals. This may sound obvious, but sometimes marketers treat all of their content equally, which is

December 8, 2020

New EU regulations compel more transparency for search rankings

The effort to reverse engineer and improve visibility in Google search results spawned an industry. Now the EU wants to make it easier for non-SEO

December 8, 2020

YouTube remains dominant source of video in top Google ranking positions

There’s a perception that Google favors YouTube content above other video sites in search results. A July, 2020 Wall Street Journal analysis found “Google searches

December 8, 2020
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General

Google’s December 2020 core update was big, even bigger than May 2020, say data providers

On Dec. 3, Google began rolling out the December 2020 core update. Early data seems to show the rollout was mostly felt the following day, but

December 7, 2020
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General

Social Shorts: Twitter adds frequency caps, Reddit’s audience grows, Facebook buys Kustomer

Twitter enables frequency capping for all campaign types Advertisers can now control the number of times ads are shown to users with campaign frequency caps.

December 7, 2020

Video: Alan Rabinowitz on nofollow links and affiliate links

Alan Rabinowitz, the CEO of SEO Image, and I got together in a socially distant way to talk SEO. We spent the first part of our

December 7, 2020
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General

Five ways to become a ‘Search Sherpa’ for your own organization

Search is a specialty area that can be extremely difficult to learn, understand and stay up to speed with industry standard. Just when you get

December 7, 2020
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General

Apple’s data-collection ‘nutrition labels’ for apps will begin appearing next week

Whether marketers like it or not, Apple (and others) are forcing greater transparency on them. Although Apple delayed its “permission to track,” opt-in rules until

December 4, 2020

Where Google is placing its bets in 2021

Despite a year of tumult and a jolt to its ad revenues, Google is as important as ever. Google is the world’s fourth most valuable

December 4, 2020

Google December 2020 Core Update rolling out

Google announced it is rolling out a new core update, the December 2020 core update. This is the third core update of the 2020 year, the first

December 3, 2020

Google: Page experience signals for ranking apply only to mobile

Google has published a list of frequently asked questions regarding Core Web Vitals, the company’s set of performance metrics pertaining to user experience, and the

December 2, 2020
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General

Google expands local business message & map query analytics

Google is rolling out two updates to Google Maps and Google My Business for both consumers and business owners. Messaging is being expanded so consumers

December 2, 2020
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General

The future of cybersecurity: What marketers must know

The only inevitability in cybersecurity these days is that high-profile compromises will continue to dominate international headlines. This leaves organizations with one burning question: ‘How

December 2, 2020
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General

Google’s new holiday gift guide is built to send users to Google Shopping results

Google has launched the “Google Shopping Gift Guide,” a microsite that highlights products it predicts will increase in popularity in the US this month, according

December 2, 2020

Google adds more discovery to Google Maps with ‘community feed’

Google is further developing the “social features” of Google Maps with the rollout of a new “community feed” under the Explore tab of Google Maps.

December 1, 2020
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