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Agency

What would it take for new search engines to succeed?

For over half of its 22-year history, Google has been the most prevalent search engine in the United States. Over that term, its perception has

December 15, 2020

Google to move the Structured Data testing tool to schema.org

In July, Google announced it would deprecate the Structured Data testing tool after it released the Rich Results Test tool out of beta. The SEO

December 15, 2020
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General

Google Maps local listing now showing web search results

Brian Barwig spotted Google displaying web search results in the Google Maps local search results listings for an individual business. Brian, a local SEO, said

December 15, 2020

Bing Webmaster Tools adds Microsoft Clarity integration

Microsoft announced that you can now access Microsoft Clarity, Microsoft’s new free web analytics tool, within Bing Webmaster Tools. There is a new section in

December 14, 2020

Live, interactive search marketing workshops start tomorrow!

This unprecedented year is coming to an end… but you still have a chance to upgrade your skills to prepare for what is sure to

December 14, 2020

Video: Alan Rabinowitz’s Google ranking & online reputation management tips

In part one of my chat with Alan Rabinowitz of SEO Image we spoke about nofollow and affiliate links but in part two we go through

December 14, 2020
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General

RSAs vs ETAs, how, when, and why PPC experts use them

Brad Geddes and I recently debated whether Responsive Search Ads (RSAs) or Expanded Text Ads (ETAs) are better during our SMX session this month with

December 14, 2020

The expansion of People Also Ask in the search results

In this article, I will look into People Also Ask (PAA) on Google’s search results pages for exact match brand searches, also referred to as

December 14, 2020
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General

Google services were down including Google Ads, Google Analytics, Search Console & more

This morning at around 6:55am ET many of Google services went offline. This includes many tools and services you as marketers depend on. While Google

December 14, 2020
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General

2021 outlook for digital marketing agencies: the future is bright

No one was quite prepared for what 2020 had in store — including digital marketing agencies. When business shutdowns occurred in the spring, 66% of

December 14, 2020
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General

Mobile shopping is gaining share this holiday season

It wasn’t that long ago that mobile was primarily considered just the first stop in a conversion journey that, nine times out of ten, ended

December 11, 2020

As local media lose budgets, Field Day offers ‘last mile activation’ for brands

Traditional media spending, including local TV, print, radio, out-of-home and direct mail, will be down between 15% and nearly 50% this year, depending on the

December 11, 2020

Google Web Stories ads now available via Display Network

Google is launching programmatic ad buying for Web Stories in open beta. Until now, Story Ads could only be direct sold by publishers via Google

December 10, 2020

Even as more people shop online, searches for ‘available near me’ up over 100% vs. last year

Despite new state lockdowns and significant e-commerce growth over Black Friday weekend, large numbers of consumers continue to shop offline. Beyond this, local shopping remains

December 10, 2020
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General

Searching for Opportunity: How COOP Careers is Changing the Digital Marketing Hiring Landscape

Every year, our team here at Search Engine Land puts our heads together and selects an organization to donate $5,000 to on behalf of our

December 10, 2020

Google, YouTube add user controls to limit alcohol, gambling ads

Google is adding new user controls for alcohol and gambling ads. The new feature, announced Thursday, will launch first on YouTube in the U.S. It

December 10, 2020

IAB Announces 2021 NewFronts

Historic 2020 Event Sets the Table for a Unified Video Marketplace NEW YORK, NY (December 10, 2020) – Interactive Advertising Bureau (IAB), the national trade

December 10, 2020

How to compete with Google in the SERPs, make the jump to agency or in-house, and support ‘the doers’ in your organization

“Don’t wait to see if Google makes moves into your vertical,” says Areej AbuAli, “It’s one thing to be optimizing for your own website, but

December 9, 2020
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