What would it take for new search engines to succeed?
For over half of its 22-year history, Google has been the most prevalent search engine in the United States. Over that term, its perception has
December 15, 2020
For over half of its 22-year history, Google has been the most prevalent search engine in the United States. Over that term, its perception has
In July, Google announced it would deprecate the Structured Data testing tool after it released the Rich Results Test tool out of beta. The SEO
Brian Barwig spotted Google displaying web search results in the Google Maps local search results listings for an individual business. Brian, a local SEO, said
Microsoft announced that you can now access Microsoft Clarity, Microsoft’s new free web analytics tool, within Bing Webmaster Tools. There is a new section in
This unprecedented year is coming to an end… but you still have a chance to upgrade your skills to prepare for what is sure to
In part one of my chat with Alan Rabinowitz of SEO Image we spoke about nofollow and affiliate links but in part two we go through
Brad Geddes and I recently debated whether Responsive Search Ads (RSAs) or Expanded Text Ads (ETAs) are better during our SMX session this month with
In this article, I will look into People Also Ask (PAA) on Google’s search results pages for exact match brand searches, also referred to as
This morning at around 6:55am ET many of Google services went offline. This includes many tools and services you as marketers depend on. While Google
No one was quite prepared for what 2020 had in store — including digital marketing agencies. When business shutdowns occurred in the spring, 66% of
It wasn’t that long ago that mobile was primarily considered just the first stop in a conversion journey that, nine times out of ten, ended
Traditional media spending, including local TV, print, radio, out-of-home and direct mail, will be down between 15% and nearly 50% this year, depending on the
Google is launching programmatic ad buying for Web Stories in open beta. Until now, Story Ads could only be direct sold by publishers via Google
Despite new state lockdowns and significant e-commerce growth over Black Friday weekend, large numbers of consumers continue to shop offline. Beyond this, local shopping remains
Every year, our team here at Search Engine Land puts our heads together and selects an organization to donate $5,000 to on behalf of our
Google is adding new user controls for alcohol and gambling ads. The new feature, announced Thursday, will launch first on YouTube in the U.S. It
Historic 2020 Event Sets the Table for a Unified Video Marketplace NEW YORK, NY (December 10, 2020) – Interactive Advertising Bureau (IAB), the national trade
“Don’t wait to see if Google makes moves into your vertical,” says Areej AbuAli, “It’s one thing to be optimizing for your own website, but
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