Google’s principle of E-A-T — which stands for expertise, authority, and trustworthiness — is the search engine’s way of determining the value of content on
Over the past several days there has been an issue with reviews being posted to Google business profiles. A Google spokesperson confirmed that the maps
I was born a salesperson. Growing up in Texas, my dad had me working at Trader’s Village, selling everything from belt buckles to hat pins
Google will deprecate Universal Analytics next year, the company announced Wednesday. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal
Google is expanding its free hotel booking links to show on Search and Maps, the company announced Wednesday. The company is also adding reporting capabilities,
If you’ve ever reminisced about a trip to Disneyland, many elements might make you nostalgic: the rides, the food, the well-trained cast members, and the
Google has launched a Search Ads 360 integration for Google Analytics 4 (GA4), the company announced Monday. Why we care. Integrating Search Ads 360 data
With a number of privacy changes on the horizon, marketers will soon face new challenges with how we track and measure marketing performance. Measuring marketing
Negative keywords are the backbone of any PPC strategy. Ever since Google all but eliminated the ability to specifically target keywords by expanding phrase match
The post 202200315 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land
If your 2022 goals include: Discovering time-saving martech solutions Sharpening your marketing skills Executing delightful customer experiences Increasing customer loyalty Humanizing marketing automation … you
One of the most common questions about SEO is “how much does SEO cost?” And to be honest, it can be tough to answer. So
If you’re a data nerd like me, this year promises to be an exciting time — and a potentially dangerous one if you don’t have
The post 202200314 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land
Google will roll out vehicle ads to all U.S. advertisers beginning this month, the company announced Friday. An example of vehicle ads in the Google
The post 202200311 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land
80% of customers agree the experience a company provides is as important as its products or services. That’s why enabling more human conversations through 1:1
Google will pause ads on its properties and networks globally for advertisers based in Russia, the company announced Thursday. This means that advertisers based in
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