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Uncategorized

Google claims it reduced irrelevant search results by over 50% in seven-years

Google Search has reduced the irrelevant results shown in Google Search by over 50% in the last seven-years, the search company announced. With that, Google

March 23, 2022

Google releases March 2022 product reviews update with additional ranking criteria

Google has begun the rollout of the third version of the products reviews update, a search ranking algorithm update targeted at ranking product review related

March 23, 2022

Meta rebrands automated ad products, shopping campaigns coming soon

All of Meta’s automated ad products will exist together under the name of Meta Advantage, the company announced. Five of its existing ad products are

March 23, 2022
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Uncategorized

3 ways marketers can connect with Gen Z consumers

Generation Z, or Gen Z, is quickly becoming one of the largest online consumer groups. If marketers aren’t paying attention, they could end up failing

March 23, 2022
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Uncategorized

CRM data is messy, but it can clean itself up

Lately, there has been a fair number of headlines advocating for cleaner CRM data. It’s true that more flawless CRM data leads to successful personalization

March 23, 2022
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Uncategorized

Merchant Center can now be linked to Google Analytics 4

Google now lets you link your Google Merchant Center account with your Google Analytics 4 property. Plus, Google added that you can now “see your

March 22, 2022
microsoft advertising recent reports
Uncategorized

Microsoft Advertising updates reporting dashboard with recent reports, real-time previews and more

Microsoft Advertising has updated its reporting dashboard, the company announced Tuesday. The updates include easier access to recent reports, real-time report previews as well as

March 22, 2022

11 conspiracy theories about search, Google and Big Tech

Conspiracy theories are everywhere online. Few are shockingly true, most are not, but one shared trait among all conspiracy theories is that a simple truth

March 22, 2022

202200322 SEL Brief

The post 202200322 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land

March 22, 2022

Google Ads Editor version 2.0 supports Performance Max campaigns

Google Ads Editor version 2.0 is now available, Google announced Monday. This version includes support for Performance Max campaigns, shared audiences, custom actions and action

March 21, 2022

How your ad position and CTR impact conversion rate

Many brands want to see their ads rank at the top of Google and have a great conversion rate. But this can be a challenge

March 21, 2022

202200321 SEL Brief

The post 202200321 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land

March 21, 2022
google emergency help attributes
Uncategorized

Google Business Profiles new emergency help attributes for Ukraine support

Google Business Profiles is rolling out a new business attribute under a new category called “emergency help” where you can say if your business or

March 18, 2022
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Uncategorized

14 ways Google may evaluate E-A-T

We know Google wants to reward content and entities (like organizations and brands) that demonstrate high levels of expertise, authoritativeness and trust (E-A-T). We also

March 18, 2022

202200318 SEL Brief

The post 202200318 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land

March 18, 2022
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Uncategorized

Why real-time personalization drives loyalty and growth at scale

80% of customers agree the experience a company provides is as important as its products or services. That’s why enabling more human conversations through 1:1

March 17, 2022

3 SEO tools to build for your clients in Google Data Studio

With the wide variety of clients out there, you’re bound to run into the occasional DIY marketer. These marketers prefer that you teach them how

March 17, 2022

202200317 SEL Brief

The post 202200317 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land

March 17, 2022
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