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202200329 SEL Brief

The post 202200329 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land

March 29, 2022
screenshot www.bigmarker.com 2022.03.24 09 29 31
Uncategorized

How to write compelling ad copy in a Smart Bidding landscape

Google’s Smart Bidding system is a set of automated ad bidding strategies that use machine learning to help optimize bidding for conversions. It makes it

March 28, 2022
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Uncategorized

Facebook warns publishers to avoid ‘watchbait’ tactics

Every couple of years, Facebook has tried its best to crack down on clickbait in the Feed. Now Meta, Facebook’s parent company, is warning marketers

March 28, 2022
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Uncategorized

TikTok testing search ads

TikTok is starting to roll out ads within its search results. The video ads have a “Sponsored” label, are located above the “Others search for”

March 28, 2022
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Google Trusted Store badge for merchants with excellent shipping and returns services

Earlier we reported about the Google Shopping experience scorecard where Google said it would reward merchants that provide an “excellent customer experience” with “a boost

March 28, 2022
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Uncategorized

Google Search Console structured data error reporting gains more contextual information

Google announced that it is adding more contextual information to the structured data error reporting within Google Search Console, the rich results test and URL

March 28, 2022

Google’s URL Parameters tool is going away

Google announced that the URL parameters tool is going away next month, citing the tool has little or low value. Google will be sunsetting this

March 28, 2022

IAB Commends the US and EU on Reaching a New Agreement in Principle on Enhanced Privacy Shield Framework

WASHINGTON, D.C.- March 25, 2022 –Interactive Advertising Bureau (IAB) Executive Vice President of Public Policy Lartease Tiffith released the following statement praising an announcement by

March 25, 2022
hand tattoos Google Search ui
Uncategorized

Google Search rolls out a more visual search interface on mobile with grid format

Google has rolled out a new mobile search interface that allows for a more visual look at some search results. A Google spokesperson told us

March 25, 2022

Enterprise SEO: Lessons from 20 years in the trenches

Technical search engine optimization (SEO) for large enterprise companies is much different from traditional SEO because they often have complex, advanced infrastructure along with numerous

March 25, 2022

202200325 SEL Brief

The post 202200325 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land

March 25, 2022
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Uncategorized

Measurement in a cookieless world: Are you ready for what’s next?

Effective measurement is a fundamental pillar of all marketing. Being able to target the right audience on the right channels and measure the right performance

March 24, 2022

Twitter adds keyword search to Direct Messages

Twitter announced that is giving users a long-requested feature – the ability to search your direct message (DM) inbox by keyword. The search feature is

March 24, 2022
Google Search CVS Appointment Availability
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Google Search adds booking and appointment availability for healthcare providers

Google announced it will now show you some healthcare providers appointment availability and give you the ability to book an appointment directly through Google Search.

March 24, 2022

Google Maps blocked 100 million abusive business profile edits in 2021

Google has shared how it keeps information on its Google Maps platform “reliable,” saying that less than one-percent of the content seen in Google Maps

March 24, 2022

First-party data: 4 internal checks to make sure you’re ready

First-party data has become a bit of a buzzword in digital marketing. We need to accumulate it and account for it with the depreciation of

March 24, 2022

Marketing leadership: 4 lessons learned from military service

About 10 years ago, I was interviewing for a job that included leadership responsibilities. After the first round of interviews, I received an email from

March 24, 2022

202200324 SEL Brief

The post 202200324 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land

March 24, 2022
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