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Google Business Profiles add new recycling attribute

Google has a new recycling attribute label you may be able to add to your Google Business Profile, the company announced. This attribute can be

April 4, 2022
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Twitter and Talkwalker: Using cultural insights to execute your strategy

Interacting with consumers during major cultural events, like the Super Bowl or the VMAs, is not just for big advertisers. Digital channels act as virtual

April 4, 2022

Google Ads latency issue confirmed with ad reviews

Google has confirmed an issue with the Google Ads console where there is “higher than normal latency” during the ad review process for Responsive search

April 1, 2022
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Twitter tests 3 new ad formats 

Twitter is piloting three new ad types – Interactive Text, Product Explorer, and Collection ads. Only a few brands have access to them, but the

April 1, 2022
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Toxic links & disavows: A comprehensive SEO guide

What is a toxic link? Are toxic links the same thing as spammy links? Can too many of these hurt your site’s ability to rank? 

April 1, 2022

Facebook confirms ‘massive ranking failure’

Less than 24 hours after we learned about Meta’s smear campaign against rival social network TikTok, it has been confirmed that Facebook was showing harmful

March 31, 2022
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How paid search marketers can address brand measurement challenges and grow in their careers

Climbing the corporate ladder isn’t always the most straightforward process, especially for paid search marketers. Professionals seeking to grow their careers need to map out

March 31, 2022

Google’s Privacy Sandbox ad technology testing begins

Google has announced that the first round of testing is here for its crucial Privacy Sandbox initiative. In this round of testing developers will gain

March 31, 2022

Facebook ads ‘Interest Categories’ may be up to 33% inaccurate

Interest Category targeting in Facebook may be up to 33% inaccurate, according to new study from North Carolina State University. The NC State researchers conducted

March 31, 2022
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Google launches new highly cited label in search and improved about results for rapidly evolving topics

Google has announced two new features for US based and English language searchers, around helping those searchers evaluate information within Google Search and verify sources

March 31, 2022

Microsoft took down 3 billion ads in 2021

Microsoft removed more than 3 billion ads in 2021. That is nearly double the number of bad ads Microsoft took down in 2020 (1.6 billion)

March 31, 2022
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Most plan to tough out the switch to Google Analytics 4

Kicking and screaming it is. Despite grumbling about Google Analytics 4, the vast majority of marketers tell us they plan to make the switch anyway,

March 30, 2022

How to keep your SEO clients engaged: 8 communication touchpoints

SEO is not a set-it-and-forget-it thing, even if you or some of your clients wish it were. But all parties need to stay engaged in

March 30, 2022

202200330 SEL Brief

The post 202200330 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land

March 30, 2022

AIOSEO WordPress plugin integrates Microsoft Clarity

The latest version of the AIOSEO (All in One SEO) WordPress plugin (4.1.9) adds integration with Microsoft Clarity. Clarity is Microsoft’s free analytics tool that

March 29, 2022
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3 ways Google Performance Max campaigns boost paid search in 2022

Google recently released its Performance Max campaigns enabling businesses to advertise their ads across all of Google’s channels (Search, Display, Gmail, Maps, Discovery, YouTube, etc.)

March 29, 2022
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Lessons in Buying Group Marketing – Learning to dance with your sales team

First, you walk. Then you run. What if, instead, you learned to dance? While Account-Based Marketing (ABM) is a key strategy today, going forward, B2B

March 29, 2022

15 content strategy myths debunked

Marketers, SEOs, employers, prospects, and even content strategists all have been taken in by content strategy myths they’ve heard or read and now believe. Some

March 29, 2022
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