Automation has dramatically changed Google Ads and the other big ad platforms in recent years. In many ways, automation has made our lives easier. For
Microsoft Advertising this week announced several new features at their yearly summit event, Microsoft Advertising Elevate 2022. The announcements include: Cash back promotions. The biggest
LinkedIn is adding links on profiles that have enabled creator mode. The goal is to increase visibility for a creator’s business, personal website, online store,
In 2019, Microsoft Bing announced new Bingbot user-agent names that fit better with its evergreen Bingbot crawling and rendering service. Microsoft’s Fabrice Canel has now
Google is giving users the option to see three more types of ads less often: Pregnancy and parenting. Dating. Weight loss. The company today announced
CodeFuel was among Microsoft Advertising’s distinguished regional winners in EMEA before being selected as their 2021 global partner. This prestigious award and recognition is based
Every campaign must begin with comprehensive research. From making sure that your initial benchmarks are correct to performing an in-depth competitor analysis, you must make
The post 20220428 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land
Search advertising revenue grew in the most recent quarter for both Google and Microsoft. Last night, Alphabet released its Q1 2022 report, while Microsoft released
Every time you type a question into Google, the results page can look completely different. Think videos, images, ads, graphs, and related questions. Today there
When Google rebranded from Google My Business To Google Business Profiles, the search company said it would push businesses to manage their listings directly in
The verdict is in: publishers are abandoning Google’s Accelerated Mobile Pages (AMP). Multiple media outlets, including Search Engine Land, are moving away from it, without
Word count is not a ranking factor stated repeatedly by Google. But don’t tell recipe bloggers that. Why? Because the average food or lifestyle blogger’s
Google’s most automated campaign type, Performance Max, is getting a new optimization feature aimed at driving new business. The addition comes in the form of
You’ve heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will take to make it work
Google today has turned off support for the URL parameter tool within Google Search Console. Google did notify us just about a month ago that
Tomorrow, April 27, 2022, Google will officially sunset the old Google AdWords API. Google has given us a year lead time with this notice, and
It’s graduation season. For many college students, that means it’s time to get a job. There are plenty of open jobs in digital marketing – more
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