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If you’ve ever read Axios, you’ll remember it. At least that’s what Ryan Kellett, VP of Audience at Axios hopes.  A news article on Axios

Customer Match lists will be leveraged more within Google Ads, according to an email sent to advertisers this week. These lists will soon be eligible

Google blocked or removed 3.4 billion ads in 2021, according to its annual Ads Safety Report, which was released today. Google also tripled the number

A combination of forces is putting intense pressure on companies to transform their business models. Deprecating third-party cookies, dynamic privacy environments, and rapidly changing consumer

Spring has been quite the busy season for Microsoft Advertising. First we heard about the news on RSA extensions adding an extra 60 days, then

June 30 is almost here. That’s when Google will sunset expanded text ads (ETAs). Google has given us a lot of time, advice and resources

Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning

Microsoft Advertising has released new advertiser certification, new exams, new badges and a new learning center for advertisers today. Microsoft said they have “reimagined and

Any agency or company knows hiring top talent and good people is tough right now. The ad industry has its highest employment rate ever in

When it comes to machine learning, there are some broad concepts and terms that everyone in search should know. We should all know where machine learning

A hub and spoke content marketing strategy can help you boost keywords rankings, increase website traffic and enhance downstream metrics like conversions, leads and sales.

Companies are publishing more content than ever before, and it’s a trend that’s only growing. Case in point, over 60% of marketers expect their 2022