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General

Data, data, data, data rockin’ everywhere; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

September 24, 2021

20210924 SEL Brief

The post 20210924 SEL Brief appeared first on Search Engine Land. Source: IAB

September 24, 2021

IAB Tech Lab Releases Content Taxonomy 3.0 To Enable Contextual Targeting For CTV & Expands News Categories

The post IAB Tech Lab Releases Content Taxonomy 3.0 To Enable Contextual Targeting For CTV & Expands News Categories appeared first on IAB. Source:

September 23, 2021

Google Ads: Phrase and broad match keywords that are identical to a query are now preferred

A phrase match or broad match keyword that is identical to a query is now always preferred as long as it is eligible to match,

September 23, 2021
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General

Keep your emails out of the spam folder and in front of your subscribers

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. But, because email is one

September 23, 2021
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General

Google rolls out new products for travel and leisure businesses; Thursday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

September 23, 2021
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General

Google Search Console performance reports are now back to normal

Google Search Console’s performance reports now seem to be back to normal and showing recent data after experiencing significant delays over the past several days.

September 23, 2021
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General

The greatest hidden cost to marketing success: Ineffective communication

Marketing leaders know that success today increasingly comes down to agility. Now more than ever, brands must quickly and compellingly engage audiences across a growing

September 23, 2021
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General

Microsoft Advertising launches Marketing with Purpose Business attributes

New attributes from Microsoft Advertising allow businesses to indicate their dedication to “responsibility, how your brand values align with the values of your customers, and how your brand is being

September 23, 2021

20210923 SEL Brief

The post 20210923 SEL Brief appeared first on Search Engine Land. Source: IAB

September 23, 2021

5 tips to max your Google Ads search spend efficiency

As we come to crunch time for the end of the calendar year, brands and agencies look to squeeze every ounce of performance from their

September 22, 2021
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General

Google rolls out ticket booking links, ‘Things to do’ ads and an eco-certified badge for hotels

Google is introducing new organic and paid features for travel and leisure businesses, including ticket booking links and pricing in search results, new “Things to

September 22, 2021
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General

New marketing tactic to keep hot categories growing

The pandemic has been a very profitable time for some businesses. Merchants that sell alcohol or pet food, for example, saw sales soar. It turns

September 22, 2021

20210922 SEL Brief

The post 20210922 SEL Brief appeared first on Search Engine Land. Source: IAB

September 22, 2021

20210921 SEL Brief

The post 20210921 SEL Brief appeared first on Search Engine Land. Source: IAB

September 21, 2021
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General

How to set up Google Analytics 4 using Google Tag Manager

Google Analytics 4 introduced a new take on the go-to analytics platform for many marketers. Reimagined from the ground up, with a new interface and

September 21, 2021
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General

SEOs experiencing delays in data on Search Console performance reports

“We’re currently experiencing longer than usual delays in the Search Console performance report. This only affects reporting, not crawling, indexing, or ranking of websites,” said

September 21, 2021

IAB Announces World’s Largest Gathering of DTC & Startup Brand Leaders

DTC leaders Join Big Brand Innovators to Deliver Insights About How They Drive Growth Map the Post-Pandemic Business Landscape NEW YORK, NY –  September 21,

September 21, 2021
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