
How to set up Performance Max campaigns the right way
My team has been testing Google Ads Performance Max campaigns since it was released in beta. Here’s what you need to know to set up
My team has been testing Google Ads Performance Max campaigns since it was released in beta. Here’s what you need to know to set up
MarTech recently surveyed nearly 300 marketers from brands across the U.S. to uncover their most significant challenges and strategies for overcoming them. The survey revealed
Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. Luckily,
As Reels gain in popularity, Instagram is taking it upon itself to move any video you post under 15 minutes (if your account is public)
A study conducted by Marketing Brew and an API called Pushshift resulted in some pretty odd findings regarding which subreddits allowed ads and which ones
Creators on TikTok, disappointed about how much they’re being paid from its Creator Fund, are leaving the platform claiming mental health blows and burnout. A
Meta CEO Mark Zuckerberg has announced two significant changes to the Facebook app that will make it feel like a hybrid of TikTok and “Facebook
Organic marketing is a crucial and growing part of any organization’s digital toolkit. Unlike other forms of digital marketing, organic is earned, not paid. It
The creation of LinkedIn Business Manager was announced in June and finally rolled out yesterday for public beta. How it works. The new business manager
Google has begun to roll out automatic updates converting Smart Shopping campaigns into Performance Max. The details. For most advertisers, the updates will finish in
Google announced this morning that there is a new way to verify your site and property in Google Search Console. You can now use DNS
You’re invited! Join Jonathan Barouch, CEO and founder at Local Measure and AWS for a special conversation and hands-on solution demonstration. Watch Now In this
Reading the Quality Raters Guidelines, all the blog posts and opinions and tests and trying to make sense of it can feel overwhelming. How do
WASHINGTON, DC – The Interactive Advertising Bureau’s Executive Vice President for Public Policy, Lartease Tiffith, issued the following statement today in response to the House
It’s commonly accepted that some marketers hate “process” and that great ideas can’t conform to rigid timelines, workflows, or structures. However, when marketers report spending
A searchable Intstagram map was introduced today by Meta CEO Mark Zuckerberg via an Instagram Story. This new map helps users discover popular local businesses
Just a friendly reminder that as of June 30, creating new or editing existing ETAs is no longer a possibility. You can review the announcement
Starting next week YouTube viewers will see a new shopping destination in the explore tab. The tab will feature shoppable relevant content from the creators