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The Rawr Agency

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How to set up Performance Max campaigns the right way

My team has been testing Google Ads Performance Max campaigns since it was released in beta. Here’s what you need to know to set up

July 22, 2022
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Webinar: What you need to know to rise above economic and buyer uncertainty

MarTech recently surveyed nearly 300 marketers from brands across the U.S. to uncover their most significant challenges and strategies for overcoming them. The survey revealed

July 22, 2022
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Research: Latest digital marketing trends to better connect with customers

Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences.   Luckily,

July 22, 2022
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New Instagram videos under 15 minutes will automatically become Reels

As Reels gain in popularity, Instagram is taking it upon itself to move any video you post under 15 minutes (if your account is public)

July 21, 2022

Does Reddit even have an ads policy?

A study conducted by Marketing Brew and an API called Pushshift resulted in some pretty odd findings regarding which subreddits allowed ads and which ones

July 21, 2022

TikTok’s history of low Creator Fund payouts has some leaving the platform for good

Creators on TikTok, disappointed about how much they’re being paid from its Creator Fund, are leaving the platform claiming mental health blows and burnout. A

July 21, 2022

Facebook Home tab to show more content recommendations

Meta CEO Mark Zuckerberg has announced two significant changes to the Facebook app that will make it feel like a hybrid of TikTok and “Facebook

July 21, 2022
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Report: The State of Organic Marketing in 2022

Organic marketing is a crucial and growing part of any organization’s digital toolkit. Unlike other forms of digital marketing, organic is earned, not paid. It

July 21, 2022
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LinkedIn Business Manager is now in public beta

The creation of LinkedIn Business Manager was announced in June and finally rolled out yesterday for public beta. How it works. The new business manager

July 21, 2022

Google starts automatically upgrading Smart Shopping campaigns to Performance Max

Google has begun to roll out automatic updates converting Smart Shopping campaigns into Performance Max.  The details. For most advertisers, the updates will finish in

July 21, 2022
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Google Search Console adds CNAME DNS verification

Google announced this morning that there is a new way to verify your site and property in Google Search Console. You can now use DNS

July 20, 2022
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Learn how to personalize your customers’ digital experience

You’re invited! Join Jonathan Barouch, CEO and founder at Local Measure and AWS for a special conversation and hands-on solution demonstration. Watch Now In this

July 20, 2022
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E-A-T auditing: How to level up your credibility game

Reading the Quality Raters Guidelines, all the blog posts and opinions and tests and trying to make sense of it can feel overwhelming. How do

July 20, 2022

IAB Responds To House Committee Passage Of American Data Privacy & Protection Act Proposed Federal Privacy Legislation Falls Short, Says Policy Chief

WASHINGTON, DC – The Interactive Advertising Bureau’s Executive Vice President for Public Policy, Lartease Tiffith, issued the following statement today in response to the House

July 20, 2022
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Webinar: These 4 proven methods will maximize your marketing efforts

It’s commonly accepted that some marketers hate “process” and that great ideas can’t conform to rigid timelines, workflows, or structures. However, when marketers report spending

July 19, 2022

New searchable Instagram map gives visibility to local businesses

A searchable Intstagram map was introduced today by Meta CEO Mark Zuckerberg via an Instagram Story.  This new map helps users discover popular local businesses

July 19, 2022

Reminder – you can no longer create or edit ETAs

Just a friendly reminder that as of June 30, creating new or editing existing ETAs is no longer a possibility. You can review the announcement

July 19, 2022

YouTube partners with Shopify to deliver shopping tools for creators, brands

Starting next week YouTube viewers will see a new shopping destination in the explore tab. The tab will feature shoppable relevant content from the creators

July 19, 2022
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