CMOs are trying to figure out what to do. They must decide how to respond to this unprecedented situation, how to make the right budget cuts, how to best help customers in this time of crisis.
In this revealing survey of hundreds of executives and senior marketers, trends emerge:
- 65% of marketers anticipate a decrease to their annual marketing budget
- 86% of marketers predict that their marketing goals will be harder to reach
- More than half of marketers believe that SEO is more important during this time
What should your business do? Visit Digital Marketing Depot to download “The Impact of COVID-19 on Marketing,” from Conductor for more insights.
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Source: IAB