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July 7, 2020

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General

Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem

The future of retail shopping involves the tighter integration of digital and in-store experiences. Online distribution of local product inventory is one example, buy-online-pick-up-in-store (“BOPIS”)

July 7, 2020

The impact of COVID-19 on marketing and SEO

CMOs are trying to figure out what to do. They must decide how to respond to this unprecedented situation, how to make the right budget

July 7, 2020

Is it time for Google Scotland?

Google operates in 219 countries throughout the world and has Google search results specific to 179 of them according to its settings. Google’s mission is

July 7, 2020

Step In & Step Up: Allies in Action

A Change Movement with IAB “We’re in the middle of a ‘Trisis’.’’ – Monique Nelson, CEO UWG Our country is experiencing an economic, health and

July 7, 2020

Step In & Step Up: Allies for Action

A Change Movement with IAB “We’re in the middle of a ‘Trisis’.’’ – Monique Nelson, CEO UWG Our country is experiencing an economic, health and

July 7, 2020

How to set up a simple Google Ads testing framework for continual campaign optimization

Google may have made it easier for marketers to turn a blind eye to text ad testing with automated ad serving, but there are still

July 7, 2020
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