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Agency

PPC 2020 in review: COVID leaves its mark on e-commerce and paid search

This year was largely defined by platforms introducing, fast-tracking or postponing new policies, features, campaign types and offerings in reaction to how consumers and, by

December 23, 2020
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Technology saving retail businesses from going under

Image Credit: Lightspeed The pandemic is changing the game for retail, and fast. Not only is the competition fiercer than ever before, but the coronavirus

December 23, 2020

Google confirms passage indexing is not yet live

Google’s Danny Sullivan has confirmed with us that Google has not yet rolled out passage indexing. Initially we expected, based on the original announcement, that

December 23, 2020
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Google Search Console brings back request indexing tool

Google has reenabled the request indexing tool, within the URL Inspection tool in Google Search Console. The tool was disabled on October 14, 2020 –

December 22, 2020

Unlock actionable tactics to measure search marketing success

Ready to transform your data into actionable insights that drive more awareness, leads, and revenue? Join us online at SMX Report — February 23! This

December 22, 2020

SMX Overtime: Eternal testing, the key to Facebook Ads success

SMX Overtime is part of our SMX speaker series, in which SMX presenters answer questions from attendees on a variety of topics. Earlier this month,

December 21, 2020

Video: Joe Beccalori on the diminishing value of organic

In this week’s video interview, I spoke with Joe Beccalori, the CEO of Interact Marketing, about how SEO has changed over the years. Joe explained that

December 21, 2020

SMX 2021 will provide the most comprehensive search marketing education available

6 events, actionable tactics, affordable for all marketers December 21, 2020 (Edgartown, MA): Search Marketing Expo – SMX – the world’s largest search engine marketing

December 21, 2020
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What can 219 million calls tell us about inbound marketing? A lot, it turns out

The marketing landscape has shifted since HubSpot introduced the concept of inbound marketing in 2005. Instead of relying on interruptive tactics like cold calling and

December 21, 2020

Google accused of colluding with Facebook and abusing monopoly power in new lawsuit

Ten state attorneys general filed a lawsuit against Google on Wednesday, alleging that the company has illegally used its monopoly over the online advertising sector

December 17, 2020
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Google uses augmented reality to let users try on cosmetics

Google is launching a digital “try it on” experience for some cosmetics-related queries using augmented reality, the company announced Thursday. It is working with data

December 17, 2020

Google releases Google Ads Editor v1.5

Google has announced it released version 1.5 of the Google Ads Editor. Google Ads Editor is downloadable application for managing your Google Ads campaigns. Some

December 16, 2020

We’re revving up for more SMX events in 2021. Submit your session pitches now

We’ve expanded our catalog of SMX events to six virtual learning experiences in 2021. The events will include our well-respected SMX Advanced event which will

December 16, 2020

Google December 2020 core update is now fully rolled out

Google has confirmed minutes ago that the December 2020 broad core update that began rolling out on December 3, 2020 is now completely rolled out.

December 16, 2020

IAB Raises Concerns about New FTC Orders to Social Media and Video Streaming Companies

IAB shares the concerns raised by Commissioner Noah Joshua Phillips in his dissenting statement regarding the Federal Trade Commission’s Social Media and Video Streaming Project. The FTC’s

December 16, 2020
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How to get started in Google Analytics 4

The one constant in website data is it’s always changing, and Google Analytics is no different. In October, Google announced the release of Google Analytics

December 16, 2020
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Google temporarily disables issue validation in Search Console

Google has temporarily disabled yet another feature in Google Search Console, the issue validation function is currently disabled. Google said it is “temporarily disabled due

December 16, 2020

Google Ads moves campaign goal metric

Google announced it is now moving the campaign goal metric in Google Ads to an easier location to find it. The score is being moved

December 15, 2020
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